DecorTwist, a D2C home décor brand that was founded in 2022, has raised $200,000 in a bridge pre-Series A round of funding. The round was led by angel investor Tejas Paresh Lodaya, along with other undisclosed investors. DecorTwist is pleased to complete this round of funding as it continues to grow in the home décor space, which it believes has tremendous potential to improve the internal spaces of Indian households.
Funding to Strengthen Inventory and Product Range
The capital generated will be mainly allocated to optimize DecorTwist’s inventory systems, enabling the company to effectively respond to growing demand from consumers nationwide. The brand will also add new categories and designs to its product offering as customer taste evolves. A key focus of the investment is to enable DecorTwist to enter quick commerce platforms, which are increasingly becoming popular for home and lifestyle products, allowing the brand to deliver faster and reach more households.
Bringing Style and Functionality to Every Home
The DecorTwist is a one-stop shop for all things home décor that was created by Anupam Rajey and Nidhi Bajpai and includes everything you might need for dining and décor, outdoor and gardening, furniture, pooja and gifting. The DecorTwist is a brand that values style and affordability and has made handcrafted and thoughtfully designed home décor available to everyone. All products were designed valuing functionality, aesthetics, and affordability. We believe that every purchase should add value and joy to your home!
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Vision for a Loved D2C Brand
Anupam Rajey, the co-founder of DecorTwist, shared the company’s long-term vision: “Our goal is to become India’s most loved D2C home décor brand, synonymous with quality, sustainability, and innovation. Just like Lenskart disrupted the eyewear space, we feel that every Indian household should have access to functional, stylish and timeless products.” This vision reflects the brand’s commitment to merge quality product construction and modern-day design to develop products that can speak to a variety of Indian households.
Strong Growth and Customer Loyalty
From day one, DecorTwist has made an impact on the home décor space. The brand has catered to over 100,000 customers and generated in excess of ₹12.5 crore in revenue. Repeat purchase rates of 17% show a high level of customer trust and satisfaction. Through quality, thoughtful design, and an excellent customer experience, DecorTwist has gained a loyal consumer base, establishing the brand as the sincere and creative home décor provider.
Expanding Reach Through E-Commerce Platforms
DecorTwist products are now available on major online marketplaces including Amazon, Myntra and Flipkart, expanding the brand’s reach to households all over India. The online channel not only increases access to the brand, but also convenience for the customers, as they are able to find, select and purchase products comfortably from their home. This added access promotes DecorTwist’s mission to deliver the stylish and functional home décor to any Indian consumer.
Capturing Opportunities in a Growing Market
The Indian home decor market is anticipated to see substantial growth in the years ahead; it is estimated to reach approximately $30 billion by 2026. The growth will be driven by rising disposable incomes, urbanization, and an increasing desire for aesthetically pleasing homes. DecorTwist is well-positioned for this value proposition by offering products that balance quality, affordability, and on-trend design that is being driven by changing consumer demand.
Innovation and Customer-Centric Growth
Moving forward, DecorTwist wants to use the recently raised funds to launch new products, improve the consumer experience, and build its market position within the rapidly growing home décor business. With an emphasis on quality, sustainability, and innovation, DecorTwist will stay ahead of changing consumer needs and continue to position itself as the most loved D2C home décor brand in India.
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