Ixigo is at the forefront of integrating AI into travel technology, empowering the next billion Indians with smarter, faster, and more personalised travel experiences. From planning itineraries to customer service, AI is transforming how Indians explore the world.
AI enhancing Ixigo’s travel tools
Ixigo’s AI-based tools, including its trip-planning tool PLAN and chatbot Tara, are reshaping the user experience. PLAN, powered by generative AI, has crafted over 282,000 personalised itineraries since its 2023 launch, helping users with tailored recommendations for destinations, accommodations, and activities.
Tara, the AI chatbot, handles 87% of customer queries without human intervention. With its ability to process natural language in Hindi and English, it resolves queries efficiently while mimicking human-like empathy. The chatbot also incorporates emotion recognition, enabling more personalised and meaningful interactions.
AI-driven features for smarter travel
Ixigo’s AI-powered features like Price Lock and Assured Cancellation are simplifying travel planning. Price Lock allows users to freeze airfares for up to two days, helping them avoid sudden price surges during peak travel seasons. Meanwhile, Assured Cancellation leverages AI to offer dynamic pricing, enhancing user convenience while boosting company margins.
AI fuelling travel growth across India
Ixigo’s tools have been instrumental in catering to users from Tier-II and Tier-III cities, contributing to a 50% year-on-year growth in 2024. Destinations such as Singapore, Dubai, and Thailand are popular for international travel, while domestic itineraries focus heavily on pilgrimage routes.
By harnessing AI innovation, Ixigo continues to drive operational efficiency and elevate user experiences. As it builds travel tech for India’s diverse population, the company is set to lead the digital transformation of the travel industry.
