Israeli enterprise software company Centrical has secured fresh funding after narrowing its customer focus, reducing headcount and repositioning its platform for workplaces where human employees and AI agents are managed side by side.
Centrical, the veteran Israeli software company founded by Gal Rimon, has raised $39 million in a Series D funding round, marking its first capital raise since 2021 and a major step in its shift toward the AI-led enterprise software market.
The round was led by U.S.-based investment firms Leeds Illuminate and Kingfisher Investment. Existing investors also participated, including Israeli venture capital firm JVP, which is Centrical’s largest shareholder. With this round, the company’s total funding has reached about $100 million since inception.
The financing comes after a demanding period of internal restructuring. Centrical has spent the past few years sharpening its business model, moving away from small and medium-sized customers and focusing instead on large enterprise clients. That shift has also changed the company’s scale. Its workforce, which once stood at around 180 employees, is now about 100.
At the centre of the reset is a larger bet: enterprises will no longer manage only human teams. As AI agents enter customer service, sales and support operations, companies will need systems that can measure, train and improve both people and intelligent software tools.
Centrical’s platform is designed for that workplace. The company provides software that helps organisations manage, engage, train and evaluate the performance of sales and customer service teams. Its current focus is on large, labour-intensive sectors such as financial services, telecommunications and hospitality.
The company’s customer list includes Deutsche Telekom, Samsung, DHL and IHG Hotels & Resorts.
Rimon said Centrical’s move upmarket has already changed the company’s economics. “We stopped serving small and medium-sized businesses, doubled our average revenue per customer, and secured new contracts worth millions of dollars annually,” he said.
The fresh capital will be used mainly to speed up product development and expand sales and marketing, particularly in the United States.
Rimon framed the company’s evolution as a response to a long-standing gap in enterprise software. Businesses, he argued, have had dashboards full of insights for years, but those insights have not always translated into action. Centrical is trying to close that loop by giving employees the right guidance, helping managers coach more effectively and connecting performance data directly to business outcomes.
“The intelligence existed; it just didn’t act,” Rimon said, adding that the company is building an operating system that combines agentic AI with human expertise to improve how enterprises empower both human workers and AI agents.
For JVP founder and chairman Erel Margalit, who also serves as Centrical’s chairman, the company is working in what he called the “Performance Intelligence” category. He said enterprises are rethinking how execution should work across a combined human and AI workforce, with performance becoming a continuous capability supported by real-time data, AI-powered guidance and embedded employee development.
The raise gives Centrical new room to grow after a period defined less by aggressive expansion and more by discipline. Its latest chapter is not just about a funding round. It is about a company that trimmed its focus, rebuilt around enterprise customers and is now trying to define how performance management looks when the workforce is no longer only human.
