Founded in 2013 by Dr. Kishore Indukuri, Sid’s Farm has emerged as a leading direct-to-consumer dairy brand based in Hyderabad, with a growing presence in Bengaluru. The company was born out of a father’s promise to provide his son Siddarth with pure, unadulterated milk free from antibiotics, hormones, preservatives, and harmful adulterants—a promise that has since evolved into a mission to transform the Indian dairy industry.
Commitment to Purity and Safety
Sid’s Farm differentiates itself through an intensive quality control, testing every batch of milk against more than 45 parameters daily. This approach ensures that their dairy products are among the most tested and safest in India. The brand’s unwavering dedication to purity has earned it national recognition, including the ‘Best Quality Control Practices’ award from the Indian Dairy Association.
Sid’s Farm’s promise is simple yet powerful: no shortcuts, no compromises—just pure, safe, and tested milk delivered fresh to customers’ doorsteps.
Product Range and Expansion
Starting with fresh milk, Sid’s Farm now offers an extensive portfolio of dairy products including curd, ghee, butter, paneer, lassi, cream, and traditional sweets like doodh pedas. The company also recently ventured into non-dairy breakfast cereals, maintaining its core values of natural ingredients without artificial additives, colors, or preservatives. This diversification reflects Sid’s Farm’s vision to provide wholesome, nutritious options that cater to modern families’ evolving needs.
Business Model and Growth
Operating on a subscription-based model, Sid’s Farm serves over 30,000 families across Hyderabad and Bengaluru. The company has scaled rapidly, achieving an annual recurring revenue exceeding INR 150 crore, primarily through bootstrapped growth. Its direct-to-consumer approach allows close control over product quality and customer experience, setting it apart from traditional dairy supply chains often plagued by adulteration and quality inconsistency.
Social Impact and Recognition
Beyond business, Sid’s Farm is committed to social responsibility. It supports educational initiatives, such as donating lab equipment to rural schools, reflecting its belief that good nutrition and education together build stronger futures. The brand’s story and business model have attracted academic attention, becoming a case study at the prestigious Indian Institute of Management Ahmedabad, highlighting its role as a purpose-driven food startup.
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