India has 753 Equity, 494 Debt and 194 Hybrid Mutual Funds To Invest but Which funds are right for you ? MIRA Money has made the answer to this question very simple. MIRA, Money Invested in Right Assets™, is a technology-first investment platform that empowers every Indian with the right investment decisions to create long term wealth and achieve their financial freedom.
Foundational Vision and Purpose
MIRA Money, was founded in 2022. MIRA Money was co-founded by Girish Ippadi, Anand K Rathi, and Naveen Shetty. Each of them plays a significant role in the company’s leadership, with Girish Ippadi serving as the CEO, Anand K Rathi as a co-founder and CXO, and Naveen Shetty as the Chief Investment Officer.
The founders of MIRA Money were inspired to create the platform by a desire to make investment management more accessible and user-friendly for a broader audience. It offers pre-built investment portfolios using mutual funds, alternative investment funds (AIFs), portfolio management services (PMS), and international products. These portfolios are designed to serve different investment timelines—short, medium, and long—using a proprietary framework known as RAPID.
This framework uses a data-driven approach to select and manage the right funds, resulting in an unbiased, cost-efficient investing model that has historically outperformed traditional investment funds over the long term, the release notes.
Key highlights about MIRA Money
Performance and Returns
- 28.3% Returns: MIRA Money boasts impressive returns of 28.3% from its three-year strategy, showcasing its effectiveness in managing investments.
- Assets Under Management (AUM): The platform has successfully managed Rs 700 crore in assets, indicating a strong market presence and trust among investors.
Expertise and Experience
- 20 Years of Experience: The investment team at MIRA Money brings over 20 years of experience in the investment industry, ensuring that users benefit from seasoned expertise.
- 5-Star Rated App: MIRA Money has received a five-star rating on both the Play Store and App Store, reflecting positive user feedback and satisfaction.
Investment Approach
MIRA Money operates on a unique model that focuses on creating “Wealth Baskets,” which are ready-to-invest portfolios of mutual funds. These baskets are:
- Curated by Experts: Each portfolio is crafted by investment professionals who select the right funds, allocate resources appropriately, and periodically rebalance to mitigate risks and maximize returns.
- Accessible Investment: Users can start investing with as little as Rs 10,000, making it feasible for a wide range of investors.
User Control and Transparency
MIRA Money emphasizes user control over investments:
- Direct Ownership: Investments are made directly in the user’s name with mutual fund houses, ensuring transparency.
- Easy Withdrawals: Users can withdraw their investments directly from mutual fund houses without needing to go through MIRA Money.
How is MIRA Money different from Groww, Coin ?
MIRA Money claims that they are better as in do-it-yourself direct platforms like Groww or Coin, the inevestor decides among 1800+ funds, invest & manage. But with MIRA money, the team of experts does the research, build baskets, rebalance & strive to generate market beating returns. The investor has to pick a basket and invest.
MIRA money says it has crossed ₹250 crore in Assets Under Management (AUM) as of March 2025, marking a significant milestone for this startup brand. This milestone, achieved entirely through organic growth, underscores the strong market demand for goal-based, curated mutual funds led investment strategies backed by experienced fund management and proprietary technology.
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