There was a time when diamonds were considered supreme and the ultimate status symbol- polished, pristine, and predictable, which outshined gold both in value and desirability. But with a generational shift underway, the world of jewellery and luxury is embracing a more colourful expression of style.
Today, it’s not just about the size of the stone, but the story behind it. Coloured gemstones like emeralds, rubies, and sapphires are now stepping into the spotlight and becoming the new flex in high-end circles.
Coloured Gemstones, Why the Shift?
In recent years, a new wave has emerged, challenging the monochrome monopoly of diamonds. From sapphires and emeralds to rubies and lesser-known treasures like tourmalines and spinels, coloured gemstones are experiencing a renaissance. But why there is such a drastic shift?
The answer lies here…
- Individuality Over Convention
Today, both Millennials and Gen Z prioritize pieces that reflect their identity, choosing what speaks for them over anything that doesn’t express who they are. Where diamonds can feel uniform, fancy gemstones bring depth, diversity, and personality.
Each coloured stone has its own personality, meaning, and story. Whether it’s a fiery ruby that symbolizes passion or a serene aquamarine linked to tranquility, buyers are drawn to the emotional resonance behind each gem.
- Rarity & Uniqueness
Contrary to popular belief, many coloured gemstones are far rarer than diamonds. Stones like the Paraiba tourmaline, Padparadscha sapphire, or Alexandrite are incredibly difficult to source, making them highly desirable among collectors and connoisseurs.
- Cultural & Emotional Significance
In many Eastern cultures, including India and China, gemstones have long been associated with astrology, healing, and spiritual energy. Thus, coloured gemstones carry deeper cultural and emotional significance.
As wellness and mindfulness movements go mainstream globally, this symbolic value is becoming a key driver for luxury purchases.
- Luxury with a Conscience
Today’s conscious consumers want to know the origins of their jewellery, not just how it looks, but how it was sourced. This has led to a noticeable shift away from diamonds, particularly those linked to conflict zones or unethical mining practices.
In response, a growing number of jewellery brands are embracing the idea of sustainable luxury, ensuring their gems are ethically mined and traceable.
India – The Emerging Epicentre
India is rapidly emerging as the global epicentre of coloured gemstone demand, driven by a powerful mix of cultural heritage, rising affluence, and a new generation of consumers seeking deeper meaning in luxury.
With millennial and Gen Z leaning toward individuality and conscious consumption, coloured gemstones have become the go-to choice for those who want luxury with a story.
Fuelled by this shift, homegrown brands like Amrapali, Zoya, and Bina Goenka are championing vibrant, responsibly sourced gems in contemporary designs.
India’s historic position as a leading centre for gemstone cutting and trading provides it with a unique advantage in craftsmanship and supply. As global preferences shift, India is not merely following the trend – it’s setting the pace.
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