Holistic wellness brand Specialising in aromatherapy, Secret Alchemist announced that it has appointed Samantha Prabhu as co-founder. The company raised $500,000 in seed funding simultaneously, led by Inflection Point Ventures (IPV).
Funding would be used for advertising and marketing, reaching a wider audience about the discovery of aromatherapy. Expansion of product lines is already in the works to include pure-grade essential oils, creams, mists, and shower gels for holistic well-being.
Vinay Bansal, Founder and CEO of Inflection Point Ventures, said, “India’s beauty market grew drastically in the ’90s but with such an unrealistic cutoff. Secret Alchemist is doing what the market needs: redefining the market with mindful and affordable products that are going to keep you wholesome and relaxed. With a super strong foundation as a team, we at IPV look forward to their sustainable growth.”.
Ankita Thadani and Akash Valia co-founded Secret Alchemist, an aromatherapy brand with 30 years of heritage. The brand believes that wellness has the power to change personal care from using natural, high-quality ingredients to ensuring that the products are essential oil-based for sustainability and detox.
Samantha Prabhu joins Secret Alchemist and is perfectly aligned with the brand given her strong mission towards wellness and her reach across all major markets in South Indian markets. Ankita Thadani said, “At Secret Alchemist, we believe in infusing aromatherapy into the everyday lives of wellness seekers. Through our mission-driven products, we seek to enlighten the masses about the transformative powers of essential oils. Samantha’s journey with aromatherapy connects beautifully with our philosophy, and, together with this funding, we look forward to extending our suite of offerings, increasing brand visibility, and furthering our penetration into the personal care market.”
While reflecting on her role, Samantha Prabhu shared, “During my healing journey abroad, I came across the potential use of aromatherapy products for comfort. Then, when I came back to India, I was looking for a brand that I could look up to and assure people of their credibility, so I discovered Secret Alchemist. Having understood the impact of their oils on well-being, I felt that this knowledge needed to be shared with people. It is more of a self-investment in embracing the real potential of nature-made remedies for actualized well-being.”. I am proud to embark on this journey.”
The value of the beauty and personal care market in India stands at $31.5 billion, with a strong 30 percent annual growth rate. The direct-to-consumer body care sector, which is valued at $2.6 billion, is also growing at a fast pace. Thereby, Secret Alchemist is well poised to capitalize on this high-growth segment in this niche market with its naturally sustainable and wellness-based product.
