Samantha Ruth Prabhu has recently joined hands with Maheswari Moorthy, co-founder of Zoy, a menstrual feminine healthcare brand. With this move, Prabhu is now associated with 12 brands that span wellness, fashion, sports and personal care.
She shared,
“Wellness has been at the core of my personal journey—whether it’s through fitness, mindful nutrition, or embracing clean, conscious living. Partnering with ZOY is an extension of that path. For me, this is not just about menstrual care, it’s about rethinking women’s health as a whole. I want women to feel empowered to make informed, healthier choices about their bodies. With ZOY, we are building a brand that is toxin-free, holistic, and designed to create a real shift in how women experience their cycles.”
A Holistic Approach to Menstrual Health
In a market that is dominated by disposable plastic-based sanitary products, Zoy is bringing real change by offering a product line that includes medicated sanitary pads, herbal-infused options and a patented Snow Lotus Therapy Pad for PCOS management. Sustainable and reusable period underwear and menstrual cups are also available for purchase.
Maheshwari Moorthy, founder of Zoy, spoke about the vision behind the brand. She said, “Zoy was born out of the belief that menstrual health must never be compromised. For decades, women have been using products that damage their well-being. At Zoy, we are rewriting that story—creating menstrual solutions that are safe, nurturing, and wellness-driven. Having Samantha join as Co-Founder strengthens our mission. She brings not only influence but authenticity, given her personal wellness journey and commitment to clean living.”
Zoy’s Product Line: Innovation Meets Sustainability
Competition for the brand in the market includes brands such as Whisper, Stayfree and Sofy. It however stands out as the focus for the company is to make a social impact as well. Through its Zoypreneur programme it empowers women to earn independently by promoting menstrual wellness in their communities.
Prabhu’s decision to partner with the brand is based upon her own life story: “This is not just about menstrual care, it’s about rethinking women’s health as a whole. I want women to feel empowered to make healthier choices about their bodies.”
Zoy specifically is not just about menstrual hygiene, but about rethinking women ’s health and providing information that is much needed. Consumers today demand transparency and authenticity, and that’s where I align with Zoy completely,” she further added.
Also Read: From Sanitary Pads to Sustainability: The PadCare Story
