Last evening, Magnet founder and CEO Priyank Piyush took a delivery route himself and returned with a sharper product roadmap. In a post shared with Ascendants, Piyush said every doorstep hand-off doubled up as a live feedback session: why a shopper picked a particular outfit, what she liked about the app, and what she wished worked better.

“The feedback hits different when it’s told to you in person, while she’s holding the product,” he noted, adding that the team has already shipped “small changes in the app this week” based purely on conversations from these runs.

Magnet founder in the field

Piyush described the cadence he loves most about building: “building, shipping, talking to users, then going back and fixing things.” It’s “messy,” he acknowledged, but also the most real way to learn. By showing up at customers’ doors, Magnet is intentionally collapsing the distance between product decisions and the people who use them.

From delivery to design decisions

According to Piyush, each doorstep chat yielded practical insights, from style intent (“why she picked that outfit”) to usability (“what she liked about the app”) to friction points (“what she wished worked better”). Those inputs translated into immediate tweaks, demonstrating a bias for action over long feedback cycles.

Piyush framed Magnet’s mission as more than logistics: “We’re not just delivering clothes. We’re delivering an experience that feels like it’s ‘made for her’.” In his view, the most reliable path to that promise sometimes means taking the last mile personally: “Sometimes the best way to understand that is to show up at her door ourselves.”

In-person feedback compresses learning time. For Magnet, it has already resulted in app improvements within days, driven by specific, real-world use moments at the customer’s doorstep. That loop, listen, ship, refine, sits at the core of the company’s current product approach.

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