Seekho, a short-form learning startup, has raised $28 million in Series B funding led by Bessemer Venture Partners with participation from Goodwater Capital and existing investors Lightspeed Venture Partners and Elevation Capital. The fresh infusion marks Seekho’s largest funding round to date and takes its total capital raised to nearly $40 million.
Strong Investor Backing
The Series B round underlines growing confidence in Seekho’s business model. While Bessemer came in as the lead investor, Goodwater joined as a new participant, and Lightspeed along with Elevation reaffirmed their support. Since its inception, Seekho has also been backed by angel investors such as Gaurav Munjal (Unacademy), Anupam Mittal (Shaadi.com), and Zishaan Hayath (Toppr).
Industry reports suggest that the company’s post-money valuation now stands between $120 million and $130 million, though Seekho has not officially confirmed the figure.
What Seekho Offers
Founded in 2020 by Rohit Choudhary, Keertay Agarwal, and Yash Banwani, Bengaluru-based Seekho delivers bite-sized video lessons across career development, business, self-growth, and digital skills. The content is primarily vernacular, with support for Hindi, Tamil, and Telugu, and is designed to cater to India’s mass market of first-time digital learners.
The platform currently boasts 25 million monthly active users, growing at a rapid 60% quarter-on-quarter pace. Its reach extends across metros and Tier II and Tier III towns, underscoring rising demand for accessible and affordable education delivered in local languages.
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Focus of the New Funding
The founders stated that the new funding will be used to grow AI-first learning solutions and develop new interactive formats which enable learning that isn’t passive video consumption. They want to develop learning that is like having a mentor, whilst having short videos, with adaptive recommendations and quizzes, and engagement tools.
Seekho also intends to scale its content categories from the existing 15 to 25-30 in the coming years, covering areas such as technology, management, health, and even unconventional subjects like astrology.In addition, it will further extend the vernacular languages, and also introduce English into English-speaking markets abroad, with a US launch forecasted in the next two to three quarters.
Market Opportunity in Subscription Economy
Seekho’s rise coincides with two structural tailwinds transforming India’s digital education ecosystem:
- Rising Consumer Willingness to Pay: Indian users are becoming more accustomed to being paid for their digital content. Seekho provides monthly subscription plans starting from Rs 199 (Android) and Rs 149 (web) and annual plans on iOS.
- UPI Autopay Adoption: The growth of UPI autopay has expanded India’s subscription economy from a limited credit card base of around 30 million to more than 800 million users. This shift has unlocked unprecedented growth potential for subscription-led platforms like Seekho.
Industry estimates peg the Indian digital subscription market at around $2.5 billion, with Seekho positioning itself to capture a significant share by focusing on short, accessible, and localized learning formats.
Financial Performance
For the financial year ending March 2024, Seekho had revenue of around Rs 11.5 crore and losses of Rs 4.6 crore. Seekho has not yet published FY25 results; however, the company reported that both its revenue and subscriptions have been growing consistently quarter on quarter each at over 60%.
The founders emphasize that while losses are expected in growth mode, the business is scaling efficiently with strong repeat engagement from subscribers.
Investor and Founder Views
Commenting on the investment, Anant Vidur Puri, Partner at Bessemer Venture Partners, highlighted that India’s 800 million smartphone users, who spend an average of 7-8 hours per day online, coupled with seamless payment systems, make the country one of the largest and fastest-growing digital learning markets globally.
Seekho co-founder and CEO Rohit Choudhary added that the company’s mission is to build a category-defining product for India’s next 500 million learners:
“Learning should be relevant, bite-sized, and accessible in the palm of your hand. With Bessemer joining us, we’re excited to put ‘Edutainment on Tap’ for millions of Indians.“
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