Wipro has appointed Kuldeep Sehrawat as director and head of marketing for India, bringing a marketing professional with around 17 years of experience across enterprise technology, consumer brands and partner-led business initiatives into the role.
Sehrawat shared the news of his appointment on LinkedIn after spending more than eight years at IBM, where he held marketing leadership positions spanning demand generation, performance marketing and ecosystem development.
His move to Wipro marks the next step in a career that has combined business-to-business marketing with consumer-facing brand campaigns, industry events and integrated marketing programmes.
Kuldeep Sehrawat’s Role at IBM
Before joining Wipro, Sehrawat most recently served as head of marketing for growth and ecosystem at IBM India and South Asia. His responsibilities included supporting pipeline development, revenue growth and market expansion through demand generation, integrated campaigns and partner-led initiatives.
He joined IBM in August 2018 as an event marketing strategist for India. Over the following years, his responsibilities expanded to include performance marketing and ecosystem development.
In September 2025, he took charge of growth and ecosystem marketing, working across digital campaigns, paid media, content, events and partner marketing.
His work involved connecting marketing activities with business objectives, supporting customer acquisition and strengthening engagement with clients and business partners.
This experience forms an important part of the professional background he brings to Wipro, where he will lead marketing for the company’s India business.
From IBM to Wipro: A Career Across Technology and Marketing
Sehrawat’s professional experience extends beyond enterprise technology. Before IBM, he worked at Times Internet as national head of ET CIO and ET Edge IT and Fintech industry CXO programmes.
The role placed him in the industry events and executive engagement space, complementing his experience in campaigns and business-focused marketing.
Earlier in his career, he worked with Wizcraft International Entertainment, Cheil India, Showcraft Marketing Services and Solutions-Digitas Integrated Marketing Services.
His stint at Cheil India included work on Samsung India’s enterprise business. His responsibilities covered brand activation, integrated campaigns, product launches, trade shows, partner programmes and marketing initiatives across multiple cities.
These roles gave him experience across several areas of marketing, from brand development and events to performance campaigns and partner engagement.
What Kuldeep Sehrawat Brings to Wipro
Sehrawat’s career has covered both consumer-facing brands and enterprise-focused marketing. His experience includes digital and paid-media campaigns, demand generation, industry events and programmes designed to strengthen business relationships.
At IBM, his responsibilities increasingly centred on growth and ecosystem marketing, linking campaign execution with pipeline development and revenue objectives.
His appointment brings that combination of marketing and business-growth experience to Wipro’s India operations. His background across enterprise technology and integrated campaigns is relevant to a role that brings together brand-building, customer engagement and business marketing.
Kuldeep Sehrawat’s Education
Sehrawat’s LinkedIn profile lists the University of Delhi, where he pursued his undergraduate studies from 2004 to 2007.
He later completed a master’s programme in Advertisement, Media and Events at the National Institute of Event Management (NIEM), Mumbai.
His educational background, together with his experience across technology companies, marketing agencies and industry programmes, forms the foundation of his career in marketing leadership.
Sehrawat now takes on the responsibility of leading marketing for Wipro in India after more than eight years at IBM. His career has moved across event marketing, performance campaigns, ecosystem development and growth-focused marketing, bringing these different areas of experience into his new position.
