For years, IPL advertising was a playground for the biggest brands with massive budgets. But what if I told you that’s about to change? Thanks to a game-changing merger and a more innovative way to target ads, IPL is opening its doors to businesses of all sizes. Yes, even your neighbourhood startup!
The first IPL season after the massive Reliance-Disney merger (which created JioStar) is bringing a fresh wave of advertising opportunities. With the two giants joining forces, IPL 2025 is expected to reach over a billion viewers, making it the most powerful marketing opportunity in India.
This has attracted major sponsors like Campa, My11Circle, SBI, and Amul. But the real breakthrough? Smaller businesses now have a shot at IPL ads too. All thanks to precision targeting, which finally solves the age-old problem of ads missing their intended audience and making advertising an expensive gamble. Traditional TV ads are just too broad, while social media is a hit or miss.
But with JioStar’s new advertising system, brands can now target viewers based on location, language, and even device type. Watching on an iPhone 15 Pro? Expect premium brands to come knocking. Streaming in a local language? Regional businesses can now reach you directly. With IPL also drawing over 200 million female viewers, advertisers can now tailor campaigns specifically for this segment.
This level of precision is made possible through JioStar’s partnership with Nielsen, which provides real-time ad tracking. Advertisers can see exactly how many views, clicks, and conversions they’re getting—LIVE. No more throwing money into the void and hoping for the best.
For the first time, local businesses can advertise during IPL matches without spending a fortune. JioStar is hosting a 10-city roadshow to help small and medium businesses (SMBs) get in on the action with affordable ad packages.
The Indian Premier League (IPL) isn’t just about cricket. It’s an economic powerhouse. As the second-richest sports league in the world, following the NFL, its valuation has surged past $9 billion and continues to grow. Even surpassing those of major giants like the NBA and the Premier League.
However, IPL’s era of completely free streaming is coming to an end. JioStar, is shifting to a hybrid model for IPL 2025 offering limited free access before introducing a paywall. This move, as explained by JioStar’s Chief Business Officer, Ishan Chatterjee, aims to balance accessibility with sustainable revenue. While fans will still get a taste of free matches, uninterrupted viewing will now come at a cost.
With IPL’s massive viewership and deep fan engagement, advertising has always been prime real estate. But JioStar’s precision-targeted approach is changing the game, making this ₹5,000 crore ad revolution accessible to businesses of all sizes. As 2025 shapes up to be the “Year of Advertisers,” even small brands can now tap into IPL’s billion-strong audience with data-driven, cost-effective campaigns.
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very informative