With the help of Titan Capital and All In Capital, D2C undergarment brand Krvvy has successfully raised Rs 6.1 crore in a pre-seed financing round. This sponsorship is aimed at strengthening the brand’s responsibilities and expanding its market reach within the practical women’s innerwear categories. Yash Goyal and Anant Bhardwaj, both engineering graduates, founded Krvvy in May 2024 to expand the conventional innerwear business.
CEO’s statement on investment
“We are excited to welcome Titan Capital and All In Funding to our focal objective of rethinking the women’s innerwear industry through creative plans focused on usefulness, helpfulness, and comfort,” said Yash Goyal, head of Krvvy and a major supporter of the effort.
Focuses on comfort and inclusivity
Krvvy, founded by Yash Goyal, focuses on creating comfortable and useful apparel materials that are inclusive and considerate of women’s needs and wants. The additional funds will be used to expand Krvvy’s product line, work on creative projects, and expand both its offline and online presence in India. Currently, the firm offers its products on its website as well as on important commercial platforms like Amazon and Myntra.
Rapid growth and market expansion
As noted by Aditya Singh, All In Capital’s co-founder, “Krvvy has recently achieved great turn of events, with a 40-fold development in under a year, and is strategically arranged for basic future expansion.”
Commitment to quality and accessibility
With an emphasis on Indian women’s advancing preferences, the brand aims to provide excellent quality at reasonable prices. Krvvy intends to use this additional funding to expand the range of its goods and improve its position in the demanding apparel industry. Krvvy eliminates middlemen by handling a direct-to-consumer business model, guaranteeing competitive assessment and improved client experience management.
Addressing market gaps
Krvvy distinguishes itself by being considerate to Indian body shapes and sizes, and by filling the gap with a variety of international and regional brands. This theory is consistent with Indian women’s growing desire for cosy and useful undergarments, which is a result of personalised preferences, heightened consciousness, and a rise in positive energy development.
