Klydo, the quick fashion delivery startup founded by former Udaan executives Pradeep Yadav and Ankit Agarwal, has paused its consumer-facing business and stopped taking new orders on its platform.
A notice on the company’s website says Klydo will remain accessible for a few more days so users can view order history, contact customer support and access other account-related services. The company has described the move as a pause in its current consumer offering while it works on a new product direction shaped by its early learnings.
Klydo had entered the market in September 2025 as a fashion marketplace aimed at Gen Z shoppers. It later moved into rapid delivery, offering apparel, footwear, accessories, home decor and gifting products in 15 to 30 minutes in Bengaluru.
The company had raised around $2 million in seed funding from K2 Capital Management and Veltis Capital. It had also explored a larger funding round of around $12 million earlier this year, but those plans did not move forward.
Klydo’s pause comes at a time when India’s quick fashion category is still searching for a durable model. Blip, another startup in the same space, shut operations in July 2025, making Klydo the second rapid fashion delivery player to step back from the market within a year.
At the same time, investor interest in the segment has not disappeared. Companies such as Slikk and Zilo have raised capital to expand their businesses, while Myntra has been scaling M-Now, its 30-minute delivery vertical, across multiple cities.
The wider fashion startup ecosystem has also seen pressure in recent years. In early 2024, Virgio, founded by former Myntra CEO Amar Nagaram, and B2B fashion platform Fashinza reportedly returned capital to investors after their business pivots failed to gain traction.
Klydo has not called the move a shutdown. Its website frames the decision as a reset, saying the company is building the “next chapter” of its product vision.
For now, the consumer app’s order flow has stopped. What comes next will depend on whether Klydo can turn its learnings from rapid fashion delivery into a more sustainable product.
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