New Delhi: Anyone who has spent a weekend afternoon in Lajpat Nagar knows the rhythm of Delhi shopping. One bag becomes three. Food packets appear from nowhere. The phone keeps slipping. Someone wants to check “just one more shop.” By the time the shopping is done, the bigger task is getting yourself, the bags and the family back to the metro or parking lot.
A Delhi-based startup called CarryMen is trying to solve exactly that small but very real problem.
The firm provides services to customers at Lajpat Nagar Market whereby the customers can rent professional helpers that walk with them, help them carry the shopping bags, assist them queueing, direct them to the metro station entrance or car parking spaces, and even help them find somewhere to rest. The business has a very straightforward motto as stated in their tagline “You Shop. We Carry.”
CarryMen is currently priced at Rs 149 per hour, with booking options for two, three or four-hour slots. Each assistant can carry up to 12 kg, and customers need to book additional help if the load is heavier.
CarryMen: A Delhi Problem, Packaged as a Service
The idea comes from a familiar Delhi experience. Markets such as Lajpat Nagar, Sarojini Nagar and Chandni Chowk are loved for their variety, bargains and energy, but they also demand patience, stamina and strong shoulders. Shopping often means long walks, crowded passages, heat, food breaks, heavy bags and the constant task of keeping everyone together.
CarryMen does not try to change that culture. It simply inserts a helping hand into it.
The assistant stays with the customer through the shopping trip. Apart from carrying bags, the person can help shoppers navigate crowded areas, wait in food queues, locate shops, guide them towards transport points, or help them pause during long market visits.
Not Just for Heavy Bags
The most interesting part of the model is that it is not being positioned only as a bag-carrying service. The startup has found use cases among shoppers who need practical support during physically tiring market visits.
Elderly shoppers, especially women buying clothing and household items such as curtains and bedsheets, have reportedly formed a major part of early demand. Pregnant women have also used the service to move through crowded markets with less strain. Parents shopping with young children are another group CarryMen is trying to serve, with stroller rentals offered at an additional hourly cost.
The company has also added small comfort-led services such as portable camping chairs, which assistants can set up on request. Other listed support includes umbrellas for weather protection, mobile charging help, power banks and hydration assistance.
It is a simple observation: in a crowded market, comfort often comes from very basic things. Someone to hold the bags. Someone to stand in the queue. Somewhere to sit for a few minutes.
Early Traction, Small Scale
CarryMen began operations in April and completed more than 50 bookings within its first month. The service is currently active in Lajpat Nagar, with plans to expand to Chandni Chowk.
So far, the startup’s growth has largely come through word-of-mouth and organic social media traction rather than heavy influencer-led promotion. A social media post featuring the service also helped bring wider attention to the idea.
Online reactions have been mixed, as expected for a service that turns an everyday informal need into a paid urban convenience. Some users praised it as a practical business idea. Others questioned whether such a model can scale in Indian markets. The larger point, however, is that CarryMen has touched a pain point almost every Delhi shopper understands.
CarryMen is not selling luxury in the usual sense. It is selling relief.
That makes the idea stand out in a city where people already pay for convenience across food delivery, transport, home services and errands. Shopping assistance in a market like Lajpat Nagar may sound unusual at first, but the need is easy to understand once seen through the eyes of an elderly shopper, a pregnant woman, a parent with toddlers, or anyone carrying multiple bags through a packed lane.
Execution will be key to proving safety, reliability, training, proper compensation, consumer confidence, and its ability to be more than a novelty offering. For the time being, CarryMen has managed to carve itself a niche entrance into Delhi’s market culture by addressing a long-standing problem with no formal solution before.
In a place where shopping is seen as a family adventure, a bargaining game, and an endurance test all wrapped up in one, CarryMen’s gamble is a simple one, consumers may still crave the excitement of the markets in Delhi, but they probably do not want to lug everything around with them.
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