In a noteworthy development within India’s public relations landscape, Aparna Agarwal has rejoined Integrated Centre for Consultancy Pvt. Ltd. (ICCPL GROUP) as Team Lead, marking a significant milestone in her professional journey. Known for her strategic acumen and deep industry insight, Her return is seen as a reaffirmation of her commitment to the firm and its evolving vision under the leadership of Dushyant Sinha, the founder of ICCPL GROUP.
Agarwal, who has previously been associated with the company, described her return not as a restart but as a “full-circle moment,” underscoring a deeper alignment with the organization’s values and future trajectory.
“Rejoining ICCPL wasn’t just a return; it was a chance to grow deeper roots, take on bigger responsibilities, and contribute in more impactful ways,” she shared in a personal note.
The appointment comes at a time when ICCPL GROUP continues to strengthen its leadership bench, expanding its influence in public relations, strategic communications, and digital marketing across multiple sectors. Over the years, the firm has built a reputation for shaping brand narratives and managing high-impact campaigns for leading corporate, real estate, and startup clients across India.
A Leadership Built on Trust and Mentorship
In her new role, Agarwal will be responsible for steering creative strategy, fostering team collaboration, and ensuring delivery excellence across client portfolios. She acknowledged the unwavering mentorship of Dushyant Sinha and Ambika Saxena, both of whom have played pivotal roles in shaping her career path.
“I still remember Dushyant Sinha Sir saying, ‘You’re married to ICCPL GROUP now,’ and over time, that connection has only strengthened,” Aparna noted, highlighting the bond that extends beyond the conventional employer-employee relationship.
Sinha, a well-recognized name in India’s PR ecosystem, has led ICCPL through a decade of transformation, positioning it as one of the most trusted names in the industry. His leadership has been marked by a focus on strategic storytelling, media relations, and digital-first PR approaches.
Aparna also expressed her appreciation to Parkhi Arora, acknowledging her constant support during the transition.
Aparna Agarwal Expected To Play A Crucial Role
With her elevation to Team Lead, Aparna Agarwal is expected to play a crucial role in shaping ICCPL’s next phase of growth. As the media and communications industry continues to evolve, professionals like her are helping redefine what modern leadership looks like, anchored in empathy, trust, and strategic foresight.
The announcement has been met with warm wishes from peers and professionals in the PR and communications space.
Also Read: Why ₹150 Mints Outsell ₹119 Protein: A Founder’s Dilemma
