As the TATA Indian Premier League (IPL) 2025 approaches, the tournament is once again proving to be a powerhouse of brand engagement. This year, JioStar has successfully onboarded 20 brands as sponsors, spanning diverse industries from fintech and gaming to FMCG and automotive.
The Power of IPL Sponsorship
IPL has evolved into a spectacle bigger than cricket; it is now a leading marketing war zone where brands are fighting for attention before tens of millions of passionate fans. With its unparalleled reach, IPL offers brands the scale to connect with consumers on television, digital platforms, and stadium experience.
The Lineup of Big Players
JioStar has partnered with an impressive list of brands that will be prominently featured throughout the tournament. The official list of sponsors includes:
- Fintech & BFSI: SBI, PhonePe, GPay, Mutual Funds Sahi Hai
- Fantasy Sports & Gaming: My11Circle, Dream11, PokerBaazi, Zupee
- FMCG & Beverages: Thums Up, Campa, Campa Energy, Amul, Joy Cosmetics
- Fashion & Home Improvement: Allen Solly, Jaquar Bath + Light, Kent Kuhl Fans
- Automotive & Paints: TVS, Asian Paints
- Technology & Digital: Google Search
These brands are leveraging IPL’s massive fan base to maximize their advertising reach and enhance customer engagement.
Why Brands Are Betting Big on IPL 2025
The IPL has retained high viewership levels consistently and is therefore a favorite with sponsors. With the latest ad advances from JioStar, synchronized TV and online integration, and engaging brand encounters, sponsors stand to reap unparalled exposures.
Ishan Chatterjee, Chief Business Officer at JioStar, emphasized the cultural and commercial significance of IPL:
“IPL is more than just a sporting event – it’s a cultural juggernaut that brings fans and brands together at an unprecedented scale. As we gear up for the 2025 season, we remain committed to delivering impact and value for our partners while elevating the fan experience like never before.”
The Growing Commercial Impact of IPL
The business of IPL sponsorships is a billion-dollar game. In 2024, IPL’s advertising revenue was estimated at ₹6,500-₹7,000 crore. With new brand collaborations and rising digital viewership, 2025 is expected to surpass previous records. Digital-first advertising, influencer-led marketing, and interactive campaigns will play a crucial role in shaping brand engagement this year.
What’s Next?
With 20 brands already in, and more likely to join in the coming weeks, TATA IPL 2025 is set to be the biggest commercial extravaganza yet. As teams finalize their rosters and fans gear up for another season of thrilling cricket, brands are preparing to capitalize on every moment of this high-energy tournament.
For advertisers and marketers, the IPL remains the ultimate platform for mass engagement and brand storytelling. And with JioStar leading the way in ad innovations, IPL 2025 is poised to redefine sports marketing once again.
Also Read: IPL 2025: The Advertising Game-Changer for Businesses of All Sizes?
