Pluckk: Farm-to-Fork Freshness At Your Fingertips In Just 24 Hours

Living in Mumbai, Bangalore, or Delhi and concerned about the freshness of your fruits and veggies? Worry no more! Pluckk, a food-tech startup, is revolutionizing the way Indians enjoy fresh produce.

Founded in 2021 by Pratik Gupta, Positioned as a lifestyle-oriented fresh fruits and vegetables brand, Pluckk is catering to global food trends and technological innovation for a growing demand for healthier, traceable, and residue-free produce.

Farm to Fork

Pluckk has a network of 1000+ farmers from the fields of Nasik, Manchar to Mallur that help them offer the diverse range of produce.

Pluckk’s Quality Assurance and Delivery Process

Quality Control
- HACCP-certified processes ensure food safety from physical, chemical, or biological hazards.
- Compliant with the Food Safety and Standards Act to guarantee high-quality standards.
Ozone Washing
- Produce is washed using an eco-friendly, FDA (USA)-approved ozone process.
- Removes 90% of germs through a lab-certified method.
Professionally Prepped
- Made-to-order items are freshly prepared by professional chefs in FSSAI-certified kitchens.
Expert Packaging and Delivery
- Produce is expertly packaged to meet temperature control requirements.
- Delivered fresh to your doorstep every morning for optimal convenience.

Traceability

Pluckk offers a unique feature of knowing the farmer, the source, harvest details, storage, nutrition data & more with the unique Traceability feature offered by Pluckk.

Ozone Washing

Ozone washing gets rid of the following common pathogens :

E. COLI: infections especially arise from contaminated produce.
Salmonella: Most common cause of food-related illness and severe food poisoning
Staph A: Can cause serious infections, like blood poisoning and toxic shock syndrome
Enterobacter aerogenes: Can cause gastrointestinal infections, urinary tract infections (UTIs), skin & respiratory infections, and adult meningitis.
Klebsiella pneumonia: Can cause severe infections in your lungs, bladder, brain & liver

Collaboration Highlight

We have been connected to Pluckk for the past 3 years, it is very organised and has helped us with the sale of our crops. They share the order requirements around 7pm or 8pm the night before with us and we get all the orders out and delivered by 7 am the next morning.”, says Rahul Shivas Dhikle, a farmer who has been farming for the past 25 years.

“For the past 3 years we have been facing trouble getting our crops sold because of the Covid-19 lockdown. I have been farming for 50 years. On 10 acre farm we grow cauliflower and cabbage almost every year. We sell everything to Pluckk. It has helped us overcome obstacles when it comes to selling our farm fresh produce.”, says Shivaji Dhikle, a 70 year old farmer.

Growth Trajectory

By the end of FY24, the company achieved an annual recurring revenue (ARR) of ₹100 crore. Strategic collaborations with major platforms like Amazon, Swiggy, Zepto, and Blinkit have been instrumental in scaling its operations. Additionally, the acquisition of KOOK—a DIY meal kit startup—has expanded its product offerings and customer base.

The company aims to double its revenue within the next year while expanding its presence to 15 cities over the next three years. It is already operationally profitable in several cities and is on track to achieve EBITDA positivity at a city level within 12 months.

Funding and Strategic Backing

Pluckk, fresh produce, farm-to-fork, Mumbai, Bangalore, Delhi, food-tech, healthy living, residue-free produce, ozone washing, quality assurance, traceability, farm fresh, farmer collaboration, food delivery, fresh fruits and veggies, Pluckk India, sustainable farming, tech in agriculture, HACCP certified, healthy lifestyle, food safety

Kareena Kapoor Khan Joined Pluckk as Investor and Brand Ambassador

Pluckk is all set to raise Rs 85 crore (approximately $10 million) in its Series A funding round from Euro Gulf Investment. This marks the Mumbai-based company’s first notable fundraising after a three-year hiatus. Before this round, the company had secured $5 million in seed funding from Exponentia Ventures. Following that, it acquired the DIY meal kit platform KOOK for $1.3 million. Last year, Pluckk acquired the nutrition brand Upnourish for $1.4 million.

By bridging the gap between farmers and consumers while addressing modern dietary needs, Pluckk is not just building a business—it’s creating a movement towards healthier living in India.

ALSO READ : Bridging the Tender Coconut Supply Chain: The Dailygurus Story