Discover how Priyanka Sanghi creates little artworks out of hair accessories at Hair Drama Co. In a daring move that will change the way we accessorise, this Indian company is the first in the nation to sell 3D-printed hair products.
From Runways to Your Hair: Crafted with Purpose
Each piece is more than just attractive, according to Priyanka; it’s a “confidence booster.” That perfectly captures her goal: these pieces are personal statements rather than merely accessories. The brand sells fun, runway-inspired, yet individualised headbands, bows, clips, turbans, and scarves in collections like “Emily in Paris” that blend style, functionality, and emotion.
3D Printing: Tech Meets Craft
Innovation is a fundamental value of Hair Drama Co. Priyanka began using 3D printing in 2017 to make intricate, personalised pieces. This choice has more to do with affordability, quickness, and accuracy than it does with setting trends. Rapid releases of collections influenced by trends and affordable personalisation for customers are made possible by 3D technology.
Wearing a Star: Celebrity Approval Adds Shine
Celebrity circles are already taking notice of the brand’s creations. Hair Drama Co. has been used by stylists and designers for events and photo shoots. Photographs of celebrities like Ananya Pandey, Richa Chadha, and Sanjana Batra wearing their clothing have drawn quick notice to the brand.
Style, Speed & Self-Expression
Hair Drama Co. isn’t just selling accessories, it’s offering empowerment through design. Here’s what makes them stand out:
- Innovation meets fashion with 3D-printed, wearable art.
- Customization invites ownership: buyers feel seen and creative.
- Fast go-to-market lets them ride trends like “Emily in Paris” instantly.
- Celebrity love stories help spark buzz and trust in a young brand.
