In a retail world dominated by giants, small, homegrown brands can find it hard to keep pace. From out-of-stock sizes to slow deliveries, the shopping experience can be infuriating—particularly for smaller businesses attempting to compete. That’s where Fynd comes in, a startup that’s revolutionizing the game for local brands and evening the digital playing field.
India’s Chaotic Retail Landscape
India’s retail market is enormous, worth a whopping $850 billion. But most small brands are still using antiquated systems—spreadsheets, phone calls, and manual order processing come to mind. This results in errors, lost orders, and unhappy customers. The pain is real, and it’s affecting both businesses and consumers.
Established in 2012, Fynd first began as a site to enable individuals to discover new fashion brands. However, the founders soon discovered that the real challenge was not searching for products—it was making technology available to small businesses so that they could compete.
So, Fynd shifted gears. Rather than emphasizing just discovery, they built an end-to-end tech platform that matches inventory, processes orders, makes payments, and even administers loyalty programs. The payoff? A hassle-free shopping experience, untainted by the usual pain points like out-of-stock sizes or delayed deliveries.
How Fynd Works
Fynd connects directly to a brand’s existing system, allowing real-time stock updates across stores, warehouses, and online platforms. Let’s say you’re eyeing a jacket in a Delhi store—Fynd makes it possible to instantly purchase it online, whether through a brand’s website, app, or even WhatsApp.
And that’s not all. The platform also foretells sales patterns, automates deliveries, and keeps everything in top gear. It’s a solution of convenience for small businesses wanting to go up against big brands without the huge overhead.
Fynd today serves more than 2,300 brands across fashion, furniture, beauty, and electronics industries.
In 2019, Fynd was acquired by Reliance, which took control of 87.6% of the firm for ₹295 crore ($42 million). The move is a direct reflection of the potential of the platform to revolutionize the retail industry.
Why Fynd Matters
Fynd is not merely enabling brands to sell online-it’s equipping them to offer a digital shopping experience that rivals international behemoths. With the removal of typical shopping annoyances, Fynd delivers benefits to both business owners and consumers.
Startups such as Fynd are revolutionizing retail, bridging the chasm between homegrown brands and the digital world.
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