Mumbai-based fintech startup ArthAlpha has successfully secured $2 million (INR 17.5 Cr) in a funding round led by DSP, alongside participation from family offices and wealth managers. This funding marks a significant milestone for the young startup, which aims to leverage artificial intelligence to revolutionize investment research and portfolio management services.
Strategic Deployment of Funds
The new capital will allow ArthAlpha to:
- Increase its AI-driven research capabilities for better and wiser investment advice.
- Increase data infrastructure to facilitate scalable investment solutions.
- Create a quantitative investment research platform for investment companies.
- Improve its portfolio management services to make wealth management more streamlined and personalized.
Aditi Kothari, Vice Chairperson of DSP Mutual Fund, highlighted the transformative impact of AI in investment management, stating, “By combining cutting-edge AI with investment management, ArthAlpha is reshaping how investment decisions are made, improving efficiency and accuracy.”
The Founders’ Vision
Founded in 2024 by Rohit Jha and Rohit Beri, ArthAlpha is an investment technology platform of the future. The firm is dedicated to AI-driven portfolio management services and investment research, and it is the first in India’s thriving wealth tech sector.
Co-founder Rohit Beri emphasized the strategic significance of the funding, saying, “This investment is not just about financial support; it fuels our ambition to provide smarter, data-driven, and personalized investment insights.”
ArthAlpha’s Competitive Landscape
ArthAlpha has a very competitive wealth tech domain and directly competes with well-established platforms such as:
- 5paisa
- Angel One
- Axis Securities
- Groww
- Svatantra
- Veritas Finance
- Rang De
With AI integration as a differentiator, the startup will seek to carve a niche in AI-based investment research and customized wealth management.
Also Read: 2025 Budget: Startup leaders applaud support for growth
Growing Investor Confidence in AI Startups
ArthAlpha’s funding success aligns with the broader trend of AI startups gaining significant investor attention in India. The fintech and AI sectors continue to attract substantial capital, as seen in recent funding rounds:
| Startup | Funding Raised | Sector |
|---|---|---|
| ProcureYard (Gurugram) | $1.72 Mn (Seed) | B2B Procurement |
| Quash (Bengaluru) | $635K (Pre-Seed) | AI for Mobile App Testing |
| Klassroom (Mumbai) | Undisclosed (Pre-Series A) | Edtech |
According to Inc42 reports, Indian AI startups have raised over $600 Mn since 2019, and the GenAI industry is anticipated to surpass $17 Bn by 2030. The growing growth indicates investors’ trust in AI-driven solutions in sectors from investment management to procurement and quality control.
Also Read: Indian startups secure $308M funding across 24 deals this week
Future Outlook
With the new capital, ArthAlpha will propel AI adoption in investment management, offering a more data-driven, efficient, and personalized wealth creation approach. The company aims to be a front-runner in AI-driven financial research and investment technology in India and globally.
With the Indian wealth-tech sector continuing to grow, AI-driven investment platforms like ArthAlpha will be in charge of revolutionizing the face of portfolio management and financial decision-making in the coming years.
