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Watch Engaging Videos From Our Youtube

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Experience Marketing: Why Brands Are Selling Feelings, Not Just Products

In today’s competitive market, customers are looking for more than just products; they want stories, experiences, and feelings to connect with what they purchase. This…

Vasundhra Tewari

July 9
Gillette,brand history,women's grooming,razor industry,marketing strategy,demand creation,beauty norms,cultural branding

How Gillette Shaved a New Norm into Society and Built a Billion-Dollar Industry

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Virat Kohli, brand value, celebrity branding, athlete marketing, endorsements, Indian cricketers, marketing strategy, IPL, personal branding, sports business

Virat Kohli’s ₹1,900 Cr Brand: Can It Thrive Beyond Cricket?

Om Singh

4 min
Kusha Kapila, UnderNeat, 5 Lightbulbs, marketing strategy, influencer marketing, brand launch, storytelling in marketing, women entrepreneurs, Instagram marketing, community building, shapewear brand, startup strategies, content marketing, DTC brand launch, honest marketing

5 Lightbulb Strategy Kusha Kapila Used to Launch UnderNeat !

Manya Maheshwari

3 min
sanitary pad business, low-cost manufacturing, small-scale business, women hygiene products, sanitary napkin production, India startup, business setup guide, sanitary pad machine, marketing strategy, profit margin

Low-Cost Sanitary Pad Business: Maximize Profits in India

Epil Bodra

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Saurabh Jain, HoABL, Chief Marketing Officer, Zydus Wellness, Marketing Strategy, Digital Transformation, Real Estate Marketing, Brand Innovation

Saurabh Jain Joins The House of Abhinandan Lodha as CMO

Anish Dhawan

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Amit Doshi, PhonePe, CMO, Marketing Strategy, Digital Payments, Britannia, Lenovo, India Marketing News

Amit Doshi Likely to Join as PhonePe’s Next CMO

Epil Bodra

3 min
Saurabh Srivastava, Housr, Chief Business Officer, leadership, business growth, marketing strategy

Saurabh Srivastava Returns to Housr as Chief Business Officer

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The Ascendants

Ticket9, Yazhini Shanmugam, Santhos Premraj, Nayanthara, Vignesh Shivan, sponsor connect, event management, SaaS startup, event-tech, startup story,

Ticket9: How Grit and Vision Built an Event-Tech Gamechanger

Om Singh

5 min
Naturals Ice Cream founder, Raghunandan Srinivas Kamath story, Natural Ice Cream Mumbai origin, Indian fruit ice cream brands, Naturals Ice Cream turnover

What Makes Naturals Ice Cream So Irresistible Since 1984?

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2 min
Hyphen, Kriti Sanon, skincare brand, D2C beauty, Indian startups, celebrity entrepreneurs, business success stories

Kriti Sanon’s Hyphen Hits ₹100 Cr Without a Single Store

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Edorica, Indian clean beauty, luxury skincare India, natural skincare 24K gold, paraben-free skincare

Edorica Luxury Skincare: India’s Rising Clean Beauty Brand 

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Founder's Corner

Ishita Malpani, business productivity, work-life balance, leadership insights, Malpani Group

How Ishita Malpani Found Clarity at 30,000 Feet

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Meditation: A Founder’s “Superpower,” Says Caesar Sengupta

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Eight Hard-Earned Lessons from the Malpani Family Office

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