Yana Singh, a BBA student, launched Sticker Saga to support her education and built a growing brand in the process.

A Startup Born Out of Need and Passion

In 2024, Yana Singh, a BBA student in her second year of college, faced a challenge familiar to many students: balancing studies while managing increasing educational expenses. With no external funding and only her personal savings and emotional support from her family, she decided to take a leap of faith.

That leap gave birth to Sticker Saga, an online startup specializing in high-quality, durable stickers with diverse and expressive themes. What began as a passion project in a hostel room has quickly grown into a recognized brand among India’s design-conscious youth.

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Turning Stickers Into a Sustainable Source of Income

Unlike many student-led ventures, Yana’s aim wasn’t just about making pocket money, it was about independence. Sticker Saga became a way for her to pay for her college tuition, daily expenses, and ultimately fund her academic journey without burdening her family.

“I wanted to prove that I could stand on my own and use my creativity to do something meaningful,” she shares.

The Sticker Saga Brand Vision

Sticker Saga’s products stand out for their waterproof, non-peeling, and long-lasting nature. From healing and motivational themes to quirky, bookish, nerdy, or travel-based designs, the stickers are designed to reflect the evolving tastes of India’s expressive youth.

The brand’s focus remains clear: offer a curated collection that balances style, substance, and affordability.

A Differentiator in a Growing Market

India’s sticker and decals market, although relatively new, is experiencing a surge in popularity. With personalization now a key trend in everything from gadgets to journals, Sticker Saga’s commitment to quality and variety allows it to stand apart.

While many competitors focus solely on novelty or artistic curation, Sticker Saga blends aesthetic design, product durability, and affordable pricing-a formula that is resonating with customers.

The Rise of DIY Culture and Market Potential

Sticker Saga is tapping into India’s rapidly expanding D2C (Direct-to-Consumer) lifestyle space. The rising popularity of journaling, scrapbooking, and DIY decor, especially among Gen Z and millennials, has created a fertile ground for brands like Sticker Saga.

Industry reports estimate that the Indian stationery and accessories market, including stickers, is growing at a CAGR of 12-15%, bolstered by online retail growth and rising disposable incomes in urban areas

Pricing That Speaks to Students

One of the key reasons for the brand’s early success is its accessible pricing. Single stickers start at ₹29, making it affordable for students and young adults without compromising on quality. This low entry cost encourages customers to buy in bulk, explore different designs, and return for more.

For Yana, it was important to make stickers both aspirational and affordable. “I know how it feels to count every rupee. I wanted Sticker Saga to be something anyone could enjoy.”

A Digital-First Business with Community at Its Core

Sticker Saga is sold through its official website, stickersaga.com, and promoted via its Instagram handle @stickersagaindia. On Instagram, the brand showcases new arrivals, features customer photos, and creates interactive stories that engage directly with its growing community.

This consistent visual engagement has helped create a loyal following and drive organic, word-of-mouth growth, a critical asset in the early stages of any brand.

Sticker Saga: More Than Just Stickers

Today, Sticker Saga is not just a brand. It’s a personal story of resilience, creativity, and ambition. Yana Singh didn’t just start a business-she built a livelihood, funded her education, and inspired a growing community to express themselves in unique ways.

As India’s expressive consumption market grows, Sticker Saga stands tall as a brand with heart, purpose, and a future. One sticker at a time, Yana is proving that no dream is too small and no idea, too quirky to change a life.

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