Skoda targets 8K monthly Kylaq sales as it pivots toward the high-volume compact SUV segment in India. The Kylaq, priced at ₹7.89 lakh (ex-showroom), boasts 96% localisation and positions Skoda to capture a 3% market share. Deliveries for this much-anticipated model will commence in January 2025.
How Skoda targets 8k monthly Kylaq sales
The Kylaq aims to triple Skoda’s sales volumes in India. According to Brand Director Petr Janeba, the company plans to sell 80,000 units annually by 2026, with the potential to achieve this as early as 2025. This growth is supported by significant investments in the retail network, with 100 new touchpoints across Tier-II and Tier-III cities, enhancing accessibility beyond metro regions.
Skoda targets 8k monthly Kylaq sales while tackling maintenance costs
To address customer concerns, Skoda offers maintenance costs of just ₹0.24 per kilometre for the Kylaq over five years, including three years of free service. This undercuts competitors, whose maintenance costs are ₹0.45–₹0.50 per kilometre. This affordability strategy is designed to attract value-conscious buyers in India’s competitive compact SUV market.
To drive profitability
The Kylaq is a crucial step toward reviving Skoda’s profitability in India. Despite an 11% increase in revenue, Skoda saw a 69% decline in profit during 2023–24. The company anticipates the Kylaq will be a game-changer, boosting volumes and profitability while supporting the scale of its other models.
Skoda targets 8k monthly Kylaq sales amid localisation push
With India as a key market, Skoda has prioritised domestic demand for the Kylaq. The company will not export the model until Indian needs are met, with exports planned for late 2025. Skoda’s long-term strategy includes localising EV assembly by 2027, aligning with the government’s EV initiatives.
Skoda’s ambitious plan to target 8K monthly Kylaq sales signifies its commitment to scaling operations, capturing market share, and delivering European-quality vehicles tailored for India.
