Netagram: A New Age Political App for the Social Generation

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Your new political feed isn’t a news channel or some microblogging site where you write your opinion, It’s Netagram, a newly introduced social media app that brings politics to your fingertips.

Designed for the social-first generation, the platform blends political updates, candidate profiles, and issue-based polls into an interactive, video-driven experience, which is becoming a voice for the next generation.

It’s not just another app, it’s a movement to bring political conversations out of newsrooms and into the hands of everyday users of this social era.

What is Netagram?

Just like Instagram, it is a social networking platform, but for politics that allows users to:

  • Swipe through short, captivating videos that feature updates from political organisations and the people’s representatives
  • Follow political figures and stay updated with their latest posts
  • Engage in discussions with like-minded individuals on various political topics
  • Create and share their political content, including videos, podcasts, and polls
  • Stay updated without doomscrolling

Netagram: Democracy Meets Digital Culture

The world has seen an interest shift towards short-form content lately, and the way we consume news, share opinions, and even shape political narratives is evolving rapidly. Platforms like Instagram, YouTube Shorts, and TikTok have already transformed entertainment with their bite-sized content strategy; now, it’s time for politics to catch up.

However, this gap is filled by the Netagram app, which recognizes the attention span of today’s generation as they doesn’t want to sit through long speeches or scroll through dense manifestos. They want clarity, authenticity, and a way to connect, all in the language they speak fluently: short-form, swipeable content.

Netagram- Core Features

  • Personalized Feed: A tailored stream of political videos based on user interests and interactions.
  • Profile Creation: Users can set up profiles to share insights and connect with the community.
  • Candidacy Announcements: Aspiring candidates can announce their candidacy and connect with potential supporters.
  • Podcasts: Upload and share in-depth discussions on key political issues.
  • Polls: Participate in issue-based polls to gauge public opinion and see where candidates stand.
  • Content Creation: Users can create and upload short videos, pictures, and polls to express their political views.
  • Discover: Explore and follow politicians, parties, and trending political issues.
  • Trends: Stay updated with trending hashtags and the most talked-about political topics.​

The Brilliant Brain Behind Netagram

Behind every groundbreaking idea is a visionary, and Netagram is no exception. It is a brainchild of the famous Indian businessman and co-founder of Hotmail and ShowReel, Sabeer Bhatia.

Just after the launch of the Netagram app, Sabeer took it to LinkedIn and posted how he came up with this brilliant idea and wrote, “India needs a political platform that’s transparent, engaging, and made for the people. That’s why I built Netagram. Track ministers, debate policies, and stay informed—all in one place.”

Bhatia recognized the growing gap between traditional political discourse and how younger audiences engage today, through short-form videos, interactive features, and real-time content. Rather than waiting for politics to adapt, he built a platform that meets people where they already are: their phones.

Final Lines

The next generation of voters is already online. They’re opinionated, aware, and eager to be heard, but traditional political platforms haven’t caught up. However, Netagram bridges that gap by creating a space where political expression feels natural, accessible, and even fun.
With a clear vision and sharp execution, this app sparks a new kind of movement, one that turns Likes into Conversations, Shares into Awareness, and Swipes into Real political engagement.

Read More: Bureaucracy Cost India a WhatsApp-Sized Platform: Sabeer Bhatia

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