In a significant move for India’s digital retail and consumer electronics landscape, Nexxbase Marketing Private Limited, the parent company of homegrown wearable and connected lifestyle brand Noise has been appointed as the official distributor for Bose Corporation’s online and digital retail channels in India.
Bose and Noise: A strategic Alliance
The partnership marks a strategic alliance between companies known for their commitment to innovation, quality, and customer-first approaches. As Bose continues to strengthen its premium audio experience offerings in India, this collaboration with Nexxbase is expected to reshape how Indian consumers interact with world-class sound technology.
Noise, founded with the vision to democratize the connected lifestyle for Indians, has emerged as India’s leading smartwatch brand. The company has built a strong reputation for consumer-centric innovation, boasting nine industry-firsts in the audio and connected tech space. Noise’s focus on co-creation, product excellence, and an internal culture that prioritizes intuitive innovation has set it apart in a competitive market.
Gaurav Khatri, CEO and Co-Founder of Noise, expressed his excitement about the collaboration on LinkedIn, stating,“We’ve always gone the extra mile to establish ourselves as a consumer-first company making its mark in India’s digital landscape. With shared values of innovation, trust, and excellence, we’re proud to join hands with Bose to redefine how India experiences premium sound.”
With this new appointment, Nexxbase will be entrusted with the mandate of elevating Bose’s presence on digital and e-commerce channels, making it easy for Indian consumers to access the brand’s world-class portfolio of headphones, speakers, soundbars, and home audio systems.
Industry observers view this alliance as a natural fit with Bose’s strategy to draw on local talent for growth in India’s rapidly expanding premium audio market. Noise’s established digital strength and extensive consumer insights will be instrumental in taking Bose’s online retail growth in the country to the next level.
With the digital commerce environment in India continuously evolving, partnerships such as this highlight how more Indian players are becoming dominant voices in devising local strategy for global brands. With two such innovation-oriented players coming together, the Indian consumer will enjoy an enhanced richer, more interactive, and quality audio experience.
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