Mitsubishi’s position in the North American market has weakened considerably over the past two decades. The Japanese automaker sold a record 345,111 vehicles in the region in 2002, but annual sales had fallen to 94,754 by 2025. Now, the company is looking to reverse that decline with a broader product strategy supported by its partnership with Nissan.
A Bigger Lineup Is at the Center of the Revival
Mitsubishi’s updated Momentum 2030 plan focuses on refreshing its existing vehicles while introducing new models. One of its immediate goals is to increase the US lineup from four vehicles to six by late 2027, addressing a long-standing need for more products across its dealer network.
Between now and the end of 2027, Mitsubishi plans to expand its range with the Outlander Sport, Eclipse Cross, Eclipse Sportback EV, Outlander, Outlander Plug-in Hybrid and a rugged Outlander-related model whose name has not yet been announced.
However, the company’s plans extend beyond 2027, with several additional vehicles expected to arrive later in the decade.
Eclipse Sportback EV Leads the Electric Push
The Eclipse Sportback EV is already the clearest example of Mitsubishi’s future direction. Closely related to the latest Nissan Leaf, the electric crossover is scheduled to go on sale in the fall.
The model will feature a 75.0-kilowatt-hour battery and a NACS charging port. It will support charging at rates of up to 150 kW, allowing the battery to go from 10 to 80 percent in approximately 35 minutes.
An Updated Outlander Could Be on the Way
Mitsubishi also appears to be preparing an update for the current Outlander. Teaser images suggest that the vehicle could receive a facelift rather than a complete redesign.
The overall shape appears similar to the existing model, while the updated daytime running lights provide one of the clearest signs of change. The familiar split-headlight design and prominent character line along the side also appear to remain.
A More Rugged Outlander Could Join the Range
Another upcoming vehicle remains difficult to identify. It appears to be approximately the same size as the Outlander, but its headlights and bodywork are noticeably different.
The model could be the rugged SUV Mitsubishi has announced as part of its future plans. Its size also makes it unlikely to be a replacement for the smaller Outlander Sport or Eclipse Cross.
Nissan Could Provide the Basis for a Smaller Mitsubishi
Mitsubishi’s relationship with Nissan could also lead to another shared model. One vehicle shown in Mitsubishi’s teaser material appears to have a rear pillar design resembling the upcoming 2027 Nissan Kicks.
It is not yet clear whether this vehicle will eventually replace the Eclipse Cross or Outlander Sport. If launched, however, it could become Mitsubishi’s smallest model as the company continues moving away from conventional passenger cars.
Mitsubishi’s stated strategy is increasingly focused on adventure-oriented and off-road-capable vehicles. That makes a return of the Mirage unlikely, while there are currently no confirmed plans for a new Lancer Evolution.
A New Pickup Could Bring Mitsubishi Back to the Segment
Mitsubishi also intends to return to the North American pickup market. The company has not released detailed information about the truck, but its partnership with Nissan could provide a clear route into the segment.
The Nissan Frontier is one possible foundation. A pickup built using Frontier architecture could also benefit from Nissan’s existing US manufacturing operations.
That approach would mark a major shift from Mitsubishi’s Triton, which has been sold internationally since the late 1970s. Interestingly, the latest Nissan Navara is based on the sixth-generation Triton, creating an unusual connection between the two manufacturers’ pickup programs.
The eventual Mitsubishi truck could even revive the Raider name, although that remains unconfirmed.
Another Body-on-Frame SUV May Follow
Mitsubishi’s future lineup could also include another body-on-frame SUV. The company’s plans for the Montero in North America remain uncertain, while another vehicle shown in its teaser material appears to sit alongside the planned pickup.
If it uses a ladder-frame platform, a Nissan-based SUV would be a logical possibility. A Frontier-based SUV could fit that description, although details remain unavailable. Connections to a possible Nissan Xterra revival have also not been confirmed.
The Montero Question Remains Open
Despite the upcoming return of the Pajero name, Mitsubishi has not committed to bringing the new body-on-frame SUV to North America as the Montero.
US dealers have reportedly seen the vehicle privately, and it has been discussed as a possible North American arrival before the end of the decade. A three-row configuration and serious off-road capability have been associated with the potential model.
For now, though, Mitsubishi has not confirmed a US launch.
Mitsubishi Is Betting on a Broader Future
The Momentum 2030 strategy goes beyond adding vehicles. Mitsubishi also plans to expand its US dealer network and introduce a modernized retail sales model.
After years of relying on a relatively small and aging lineup, the company is now preparing a much broader product strategy. Nissan’s involvement could help Mitsubishi bring several of these vehicles to market while allowing the automaker to focus on SUVs, electric vehicles, pickups and other adventure-focused products.
Whether the strategy can restore Mitsubishi’s position in North America remains to be seen, but the company is clearly moving toward a more ambitious lineup for the remainder of the decade.
Also Read: Mitsubishi Pajero SUV to Make a Global Comeback on September 2
