Bengaluru, February 14, 2025 – Furlenco, India’s premier furniture and lifestyle rental brand, has officially partnered with Royal Challengers Bengaluru (RCB) for the Women’s T20 League 2025. The partnership will help offer the RCB Women’s team greater comfort and convenience, supporting Furlenco’s vision for contemporary living solutions.
Strategic Collaboration for an Enhanced Team Experience
As part of the collaboration, Furlenco will provide core team spaces, such as team rooms, to provide the players with a cosy and motivating place. The partnership cuts across several platforms, including Out-of-Home (OOH) media, digital, print, and social media, increasing brand exposure and fan engagement.
Ajith Karimpana, CEO & Founder of Furlenco, expressed enthusiasm about the partnership, stating, “We are proud to partner with Royal Challengers Bengaluru as the Official Furniture Partner for Women’s T20 League 2025. Bengaluru has been central to our growth, and this collaboration strengthens our deep connection with the city and its cricketing culture. We aim to elevate the fan experience and bring bold, innovative living to the forefront.”
Rajesh V Menon, Chief Operating Officer of RCB, also commented on the partnership: “We are pleased to join hands with Furlenco, united by our shared vision of innovation and community engagement. This collaboration will enhance the experience of our players and fans alike.”
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A Look at the Women’s Premier League (WPL) History
The Women’s Premier League (WPL) was introduced 2023 as India’s top franchise-based women’s cricket tournament. The league rapidly became highly popular, with the best international and domestic players flocking to participate. In its first season, Mumbai Indians Women won the title, giving women’s cricket in India its first historic achievement. The league has continued to expand, with rising viewership and sponsorship agreements, ranking it among the most-watched sporting events for women in the world.
Women’s Premier League Growth Statistics
The WPL has witnessed considerable growth ever since its founding. Here below is a chart highlighting key figures over the years:
| Year | Teams | Total Viewership (millions) | Sponsorship Revenue (INR crores) |
|---|---|---|---|
| 2023 | 5 | 450 | 900 |
| 2024 | 6 | 550 | 1,100 |
| 2025 | 6 | 650 | 1,300 |
The steady growth in viewership and sponsorship revenues indicates that the Women’s Premier League is growing into a power to be felt in terms of its commerciality and impact.
Furlenco’s partnership with the RCB Women’s team shows the changing landscape of women’s cricket and co-brand relationships. As the Women’s T20 League 2025 is ready to provide edge-of-the-seat cricketing action, this partnership will add more value to the sporting experience and Furlenco’s brand image.
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