In a move highlighting Netflix India’s dedication to more profound audience insights, Aneesha Mukhopadhaya has become the Consumer Insights Lead at the streaming giant. An experienced market research, analytics, and brand strategy professional, Mukhopadhaya comes with a rich 15 years of experience in top global corporations.
From Amazon Prime Video to Netflix India
Before Netflix, Mukhopadhaya was a key player at Amazon Prime Video, where she was responsible for research and insights, informing data-driven decisions to drive consumer engagement. She was also in leadership roles at Unilever and Kantar, with deep experience in cracking the code of consumer behaviour and using analytics to drive business growth.
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Expertise in Consumer Behavior & Digital Analytics
When streaming services compete for viewers in India’s dynamic entertainment landscape, Mukhopadhaya’s strengths in marketing intelligence, consumer psychology, and digital analytics are invaluable. Her experience will most likely influence Netflix’s localised marketing strategies, user experience optimisation, and content strategy to strengthen the platform’s position in India.
This leadership change is made as Netflix keeps pushing in its data-driven direction to customize viewing experiences, build more subscribers, and optimize its content lineup for a competitive streaming environment.
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