After solidifying its leadership in the Indian market, Mahindra & Mahindra (M&M) is now aiming to expand its footprint across international markets. According to Rajesh Jejurikar, M&M’s Executive Director and CEO for Auto and Farm Sectors, the company is adopting a phased approach to its global growth, leveraging new products and existing distribution networks.
Phase one: Strengthening existing markets
Mahindra has an established presence in regions such as South Africa, Australia, New Zealand, Morocco, and Chile. These markets, which initially adopted the Scorpio pickup, are now embracing newer models like the XUV700, Scorpio N, and XUV300.
“This marks the first phase, where we are introducing products launched in the past three to four years into existing markets,” Jejurikar shared.
Phase Two: Entering new markets with lifestyle pickups
Mahindra plans to tap into new international markets with its global lifestyle pickup truck, which will cater to both right-hand and left-hand drive markets. Jejurikar highlighted the ASEAN region as a significant opportunity for lifestyle pickups, where Mahindra currently has no presence.
The “Global Pik Up” concept, unveiled in 2023, is expected to move to production by 2027, marking Mahindra’s serious entry into this lucrative segment.
Phase Three: Electric SUVs for global audiences
Electric vehicles (EVs) are central to Mahindra’s global strategy. After consolidating its EV portfolio in India, the automaker plans to launch its electric SUVs in right-hand drive markets like the UK. Based on the response, Mahindra will expand to left-hand drive regions.
The recently unveiled BE 6 and XUV9e models are expected to begin deliveries in March 2025, with an initial target of selling 5,000 units per month.
Scaling production and investment in EVs
Mahindra has established an EV manufacturing and battery assembly facility at its Chakan plant, with an annual production capacity of 90,000 units, scalable to 1.2 lakh units. The company has earmarked ₹16,000 crore for EV development between FY22 and FY27.
Focus on ICE and EV portfolios
In 2025, Mahindra plans to strengthen its internal combustion engine (ICE) lineup while ramping up EV production. Models like the Thar Roxx and XUV300 are seeing strong demand, prompting capacity expansion.
With a calculated strategy and robust investments, Mahindra is on track to make a significant mark on the global automotive stage, balancing innovation in both ICE and electric segments.
