Ace Indian cricket player Jasprit Bumrah has joined the exclusive group of sports figures who represent the international footwear company Skechers in India. Bumrah joins Indian cricket players Ishan Kishan and Yastika Bhatia as brand ambassadors, further solidifying Skechers’ position in the sport.
Bumrah will become the face of Skechers‘ lifestyle and performance footwear lines, playing a significant role in the company’s advertising campaigns. While commenting on the association, the star pacer showed excitement over the tie-up and praised the ideal match between Skechers’ cutting-edge designs and his performance requirements on the field.
“I am thrilled to be part of the Skechers family. Their footwear is a blend of cutting-edge technology and comfort, making them an ideal choice for athletes like me. As a bowler, I value both style and performance, and Skechers offers the perfect balance,” said Bumrah in an official statement.
Rahul Vira, CEO of Skechers South Asia Pvt Ltd, emphasized that the association with Bumrah aligns seamlessly with the brand’s commitment to excellence. “Jasprit Bumrah’s relentless pursuit of success mirrors our dedication to innovation and high-performance products. His presence will help us expand our footprint in cricket and further shape the sports culture in India,” Vira stated.
Skechers’ cricket range, which includes full spike and half spike footwear options, is available for purchase online and in select retail stores across the country.
This collaboration marks another step in Skechers’ strategy to strengthen its influence in the Indian sports market, tapping into the popularity of cricket and its biggest stars.
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