With disposable incomes increasing with the public every passing day, the question of how to invest it well arises. Due to lack of adequate financial literacy, people do not know how to safely invest their fun. Badi Bahen poses as the perfect solution to this problem. Founded in 2022 by Ranadeep Saha, the platform aims to make India a financially strong, stable and independent country.
The Turning Point: A Daughter’s Innocent Request
“Papa, mujhe 100 rupaye do… main humare liye ek bada ghar banaungi.” acted as the statement that changed it all for Saha. Said by none other than his daughter, it forced him to reflect on the financial future of his family.
He said, “The realization was clear, if someone like him struggled with planning, countless middle-class families across India faced the same challenge. The problem is not just income levels. It is trust and awareness. People don’t understand the products, and those selling them often have incentives misaligned with families’ needs.”
Developing his own solution to the problem, Badi Behen was developed. Literally translating to ‘elder sister’, the app fosters to instilling financial literacy and savings habits in Indian society. It is developed to help users determine their net worth and create financial plans based on their inputs.
Affordable, Transparent, and Family-Centric Finance
There is a minimum subscription cost of fifty rupees which the families pay only if they observe any positive substantial rise of their funds. This client centric approach is what makes Badi Behen stand apart from platforms which often indulge in the bias of commissions. Thus, it is both user friendly and cost effective.
Beyond Fintech: A Social Movement for Financial Trust
It also aims to provide training and employment to over 10,000 in the upcoming years. Salakhar Didi, a 100-episode YouTube series has also been introduced to promote financial empowerment among the Indian masses. The ultimate objective is to provide financial safety to 12.5 crore middle-class families by 2040.
“The problem is not just income levels. It is trust and awareness. People don’t understand the products, and those selling them often have incentives misaligned with families’ needs. Our goal is to simplify finance so much that even a first-time saver can feel confident. Badi Bahen is not just a fintech startup; it is a social movement aimed at rebuilding trust in financial advice and strengthening households across India.” Saha adds.
Also Read: Arun Jain: From Humble Beginnings to Fintech Pioneer
