Snitch, a direct-to-consumer men’s fashion brand, is gearing up to strengthen its omnichannel presence with the launch of 10 new retail outlets in January 2025. The ambitious expansion highlights Snitch’s commitment to growing its offline footprint while continuing to serve its online customer base.
Founded in 2019 by Siddharth Dungarwal and Chetan Siyal, Snitch initially began as an offline retail brand. However, the pandemic-induced lockdowns of 2020 led the company to pivot towards online sales. Today, Snitch offers an extensive range of men’s apparel, including shirts, coats, hoodies, co-ords, sweaters, and innerwear, catering to the modern man’s wardrobe needs.
According to Dungarwal, who also serves as the CEO, the upcoming outlets will be spread across major cities, including three in Bengaluru and one each in Delhi, Hubli, Chennai, Guwahati, Pune, Rajahmundry, and Lucknow. This expansion will bring the total number of Snitch stores to 45 by the end of January.
Dungarwal shared his excitement on LinkedIn, stating, “2025 begins with ten new Snitch boutiques and a daring mission: to reinvent fashion! Back in 2024, we waited six months to open our second store. In the past eight months, we’ve opened 34 stores, and now we’re adding 10 more in January. 2025 promises to be a roller-coaster ride!”
Aggressive growth plans for 2025
Snitch aims to establish 100 stores by the end of the year, with plans to open an additional 65 outlets. Dungarwal noted that this aggressive expansion strategy is designed to boost market penetration and reinforce the brand’s status as a leading fashion destination in India.
Funding success and recognition
In 2023, Snitch secured $13.19 million in Series A funding from SWC Global and IvyCap Ventures. It also made a mark on Shark Tank India, securing an all-shark deal worth ₹1.5 crore.
Financial performance
Snitch reported a net profit of ₹4.4 crore in FY24, supported by operating revenue of ₹243 crore. Competing with brands such as XYXX, DaMENSCH, and Bombay Shirt Company, Snitch is rapidly carving out its niche in India’s competitive fashion market.
