Super.money, a Bengaluru-based fintech backed by Flipkart, is gearing up for rapid expansion in credit and wealth management. Launched in July 2024, the company has ambitious plans to introduce credit offerings such as UPI-based credit, unsecured credit cards, and personal loans by early 2025. This push positions the platform as a key player in India’s growing fintech ecosystem.
“In Q1 of the next calendar year, we’ll launch transaction credit products, including UPI credit. By mid-2025, personal loan options will also be available,” shared Prakash Sikaria, Founder and CEO of super.money. The company aims to partner with 10–15 banks to facilitate these loans, further boosting its offerings. Currently, super.money boasts a user base of over seven million.
Credit products rolling out in 2025
Super.money is tapping into the expanding Unified Payments Interface (UPI) ecosystem. The fintech firm has already climbed to the sixth spot among third-party app providers (TPAPs) on the UPI leaderboard, processing over 78 million transactions in November. This is a significant leap from its 12th-place ranking in October.
The move into unsecured credit comes amidst regulatory challenges. The Reserve Bank of India (RBI) has tightened norms for non-banking financial companies (NBFCs), impacting the growth of unsecured personal loans. Sikaria highlighted that the company is mitigating risks through strategic partnerships with multiple banks, ensuring resilience in its business model.
Expanding into wealth management
Super.money recently ventured into wealth management, rolling out fixed deposits in November 2024. The next phase will include launching mutual funds by mid-2025. “Gold and mutual funds will come before equity products like futures and options,” Sikaria explained, indicating a steady and calculated approach to diversifying offerings.
Compliance and innovation at the core
Sikaria emphasised that super.money is prioritising compliance and product innovation over obtaining an NBFC licence. “We’re focused on solving product, distribution, and compliance challenges in phase one. An NBFC licence may come later,” he stated.
The fintech’s strategy includes fine-tuning its cross-sell machinery, leveraging its existing user base for product launches. Unlike competitors expanding into merchant categories, super.money remains committed to consumer-focused growth.
Super.money’s aggressive push into credit and wealth management, backed by Flipkart, is set to reshape India’s fintech landscape. With a strong foothold in the UPI ecosystem, innovative product launches, and strategic partnerships with banks, the company is well-positioned for success. As it continues to scale, super.money is on track to emerge as a leader in credit and wealth management solutions in 2025.
