Nicobar is a contemporary lifestyle brand started in 2016 by Simran Lal and Raul Rai. It focuses on sustainability, minimalism, and Indian heritage. As a younger sibling of Good Earth, Nicobar aims to serve a new generation of consumers who care about ethical fashion and smart design.
Based in Delhi but serving customers across India through its robust online platform, Nicobar blends global minimalism with Indian soulfulness, making it a standout name in the growing Indian D2C (direct-to-consumer) space.
Product Range: Fashion, Travel & Home
Nicobar’s curated collections span across three core categories:
- Clothing: Featuring breathable, natural fabrics such as organic cotton, linen, and modal, Nicobar’s clothing line includes versatile kurtas, dresses, shirts, and loungewear in neutral palettes and clean cuts.
- Home: The homeware collection includes handcrafted ceramics, tableware, cushions, and soft furnishings that reflect India’s timeless design motifs with a minimal twist.
- Travel: For contemporary travellers, Nicobar offers stylish and useful travel items like pouches, purses, and diaries.
Sustainability at Its Core
Nicobar is unique in India’s fashion scene because it focuses on sustainability. The brand uses eco-friendly materials and encourages thoughtful buying. It also works with ethical manufacturers. Every part of the brand, from packaging to production, aims to lessen its impact on the environment.
They also engage in slow fashion practices, releasing thoughtfully designed pieces in small batches rather than chasing trends, encouraging customers to buy less but better.
Why Nicobar Appeals to India’s Conscious Consumer
Nicobar caters to urban, style-conscious, and eco-aware Indians. As more people become aware of the problems with fast fashion, they seek stylish and ethically made alternatives.
By providing premium, sustainable products influenced by Indian design, Nicobar blends tradition with modern style.
In a market dominated by mass-produced apparel and décor, Nicobar emphasises responsible living. It is innovative while remaining traditional. Nicobar provides more than simply material goods; it is a way of life for those seeking genuine luxury.
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