Nestlé has announced that Nitesh Bhasin has been appointed to a Global Mission Assignment for MAGGI, marking a new chapter in his journey with the FMCG giant.
After serving as Marketing Head for MAGGI’s Value Added Small Meals and Sauces portfolio, Bhasin, who posted the update on LinkedIn, assumes this worldwide duty. His efforts in this area have been crucial to increasing customer involvement and enhancing MAGGI’s significance in changing mealtimes.
Bhasin has been instrumental in a number of marketing-related tasks since joining Nestlé in June 2019. He previously drove category growth and brand innovation as Senior Brand Manager for Maggi Sauces and on-the-go lines.
Before his stint at Nestlé, Bhasin held strategic roles at Marico, Johnson & Johnson, and Airtel, experiences that enriched his understanding of diverse consumer sectors.
An engineer-turned-marketer, Bhasin is an alumnus of Delhi College of Engineering and holds a postgraduate degree in Marketing from SPJIMR, Mumbai. His cross-sector experience and data-driven approach position him well for this global assignment.
This appointment reflects Nestlé’s continued investment in leadership development and its focus on bringing Indian talent to the global stage. As MAGGI evolves with changing global food trends, Bhasin’s new role is expected to contribute to its innovation and mission-led growth worldwide.
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