Home-services startup YesMadamhas marked a major operational milestone, recording 10,000 orders in a single day, according to founder and CEO Mayank Arya. The company, launched in 2017 with an initial count of just 100 bookings, says the latest peak is the outcome of steady scale-up, a tight focus on service reliability, and a people-first culture Arya calls “RRR: Rewards, Recognition, Reflection.”
“Back then, there were no big offices. No investors. No shortcuts,” Arya said, recalling the company’s early days. “सिर्फ एक सपना , हर घर तक safe, affordable और transparent beauty services पहुँचाना.”
The Growth Arc: from 100 to 10,000-in-a-day
Arya has publicly shared a simple marker-led timeline for the brand’s growth: 2017: 100 bookings; 2019: 1,000 bookings; 2025: 10,000 in a day. He frames the numbers as milestones rooted in persistence rather than dashboards.
“They are built on people. On stories. On belief,” he wrote, adding that 100,000 in a day is now within striking distance.
Arya attributes the pace of scale to consistent execution and a growing bench of trained professionals. Sharing a hiring datapoint, he observed that what once took a full year now happens within a month.
“There was a time when YesMadam onboarded 650 professionals in an entire year. Today, we crossed that number in just one month.”
Chennai push: office, training, and a staged roll-out
In a recent expansion update, Arya announced that YesMadam is live in Chennai, with a new 3,000 sq. ft. office, two training centres to skill local talent, and 50+ service experts on the ground. The company says it currently covers 13 neighbourhoods, with plans to expand citywide.
“Chennai, get ready. YesMadam is here,” Arya said, pitching the service as an at-home alternative to salon commutes. “Ab parlour ke liye plan nahi, bas app chahiye.”
“From Velachery to Virugambakkam, we’re now covering 13 neighbourhoods… soon we’ll be in every gali, nukkad, and apartment.”
Arya frames the city playbook as ecosystem-building, not just market entry: training local professionals, creating jobs, and standardising service quality at home.
“It’s not just about beauty services. It’s about building something… Skills, jobs, confidence — sab apne शहर के लोगों के लिए.”
Culture of RRR: Rewards, Recognition, Reflection
Every quarter, YesMadam holds its RRR ceremony, the company’s internal ritual to celebrate performance, publicly appreciate teams, and look back at what worked.
“Every quarter, we pause the hustle for something special, our RRR ceremony. Rewards. Recognition. Reflection,” Arya explained. “Rewards, because hard work deserves celebration, whether it’s a stylist completing her 100th booking or a team cracking an impossible target.” “Recognition, because a simple ‘thank you’ in front of everyone often means more than a bonus slip.” “Reflection, because looking back at our struggles gives strength for the road ahead.”
At a recent ceremony, Arya said team leads shared stories and milestones that underlined the company’s belief that scale stems from people and shared purpose, not just metrics.
Founder’s lens: grit, compounding, and daily improvement
Arya’s posts frequently underscore the patience and resilience behind seemingly sudden breakthroughs. He describes growth as a process that “feels slow when you’re living it, and one day, it feels like magic.”
He also cites entrepreneurial examples to emphasise resourcefulness and momentum, not as borrowed inspiration, but as a reminder that progress compounds when teams pursue steady daily gains.
He credits customers for opening their homes and trust to the platform, and thanks his team and mentors, calling out “Neeraj Bhaiya” for unwavering guidance.
“Customers, जिन्होंने हमें अपने घर और भरोसे में जगह दी… A team that stood tall, even on the toughest days… And above all, Neeraj Bhaiya का आशीर्वाद, our constant strength.”
Translating Operational Peaks
As YesMadam scales supply, training, and city coverage, Arya signals an ambition to translate operational peaks into sustained throughput, with the next psychological barrier clearly in sight.
“10,000 in a day feels big. But 100,000 isn’t far,” he said. “क्योंकि नंबर बदलते रहते हैं… भरोसा हमेशा दिलों में ज़िंदा रहता है.”
“Because milestones are never built on dashboards or spreadsheets. They are built on people. On stories. On belief.”
