The Cinnamon Kitchen offers a variety of healthy snacks in India. Their treats are plant-based, gluten-free, and free from preservatives. Founded by Priyasha Saluja, this innovative brand began as a passion project and has grown into a nationally recognized name, thanks in part to its memorable appearance on Shark Tank India Season 3.

From Home Kitchen to Shark Tank Spotlight

Starting in 2018 as an Instagram page sharing healthy recipes, The Cinnamon Kitchen quickly evolved into a business focused on providing guilt-free indulgence. Priyasha was motivated to create tasty snacks that satisfy a range of dietary requirements, such as vegan, gluten-free, and dairy-free options, by her experience with PCOS. Pure, natural substances are highly valued by the organisation.  They sell brownies, cookies, fudge, and vegan cheese chips, among other things. These foods are increasingly popular among health-conscious consumers. The Cinnamon Kitchen’s offerings are available online and through leading platforms like Amazon and Blinkit, making it easy to buy healthy snacks anywhere in India.   

Shark Tank India: A Game-Changer

The Cinnamon Kitchen gained national attention when Priyasha Saluja appeared on Shark Tank India Season 3, Episode 2, seeking ₹60 lakhs for 2% equity in her company. Her confident pitch and the brand’s unique value proposition impressed the sharks, especially Aman Gupta of boAt, who ultimately invested ₹60 lakhs for a 5% equity stake. The episode showcased the brand’s star products, including flourless almond butter cookies and vegan fudge, and highlighted its impressive sales growth from an initial investment of ₹50,000 in 2019 to ₹6 crore in revenue by 2024.

The Shark Tank experience provided not just funding but also invaluable mentorship and national exposure, accelerating The Cinnamon Kitchen’s expansion plans to new cities and retail partnerships. 

Why The Cinnamon Kitchen Stands Out

• 100% Plant-Based and Gluten-Free: Ideal for those seeking healthy snacks, vegan snacks, and gluten-free snacks.
• No Refined Sugar or Preservatives: Perfect for mindful eaters and those with dietary restrictions.
• Wide Product Range: Over 40 options, including bestsellers like vegan dark chocolate fudge.
• Strong Online and Retail Presence: Available on Amazon, Blinkit, and in select retail stores.

The Cinnamon Kitchen, which started off as a home kitchen and has now been highlighted on Shark Tank India, shows how important healthy snacks are becoming in India. The company is a market leader in healthy snacking because it places a high priority on new concepts and clean products. With Shark Tank endorsement, The Cinnamon Kitchen is a fantastic choice if you’re searching for wholesome snacks in India.

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