The golden years can be lonely in a world which tends to idolize youth. Seniors are often plagued by loneliness, a reduced sense of purpose, and emotional struggles. But Sukoon Unlimited, established by Vibha Singal, is rewriting this script to create a vibrant, connected community where seniors experience joy and purpose again.
From Corporate Success to Social Impact
Vibha Singal, who has had a corporate stint at Amazon and worked for Accenture and Jet Privilege, felt incomplete in her life. Although professionally accomplished, she was drawn to the idea of contributing to people’s lives.
Her inspiration came from personal observations—seniors within her own family and community often felt emotionally adrift despite being surrounded by loved ones. Conversations with over 1,000 seniors and research into the detrimental effects of loneliness solidified her vision. Studies show that loneliness increases the risk of dementia by 50%, stroke by 32%, and heart disease by 29%.
Resolute to address this crisis, Vibha established Sukoon Unlimited in early 2024, a platform committed to emotional and social well-being for the elderly.
A Community by Seniors, for Seniors
In contrast to traditional senior care programs that are medically oriented, Sukoon Unlimited is special in that it allows older adults to participate, lead, and give back meaningfully. It offers a comprehensive support system with distinctive offerings
- Sukoon Sarathi: A peer mentoring program that fosters empathy and mutual wisdom.
- Counseling & Support Groups: India’s first senior-led counseling system, breaking the mental health stigma.
- Community Meetups: Where seniors can celebrate their strengths, follow their interests, and form friendships.
- Sukoon Assistance: A concierge service that offers technical support, payment notifications, and volunteering opportunities.
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From Concept to Reality: Validating the Vision
Sukoon Unlimited started pilot programs, testing its services with focused senior populations. The reaction was huge- members found new meaning, social connections, and a sense of belonging. Today, the platform has grown organically, with over 2,500 seniors across 250+ cities worldwide, driven primarily by word-of-mouth.
Overcoming Challenges, Changing Perceptions
Building a digital-first community for seniors posed unique challenges, especially around technology adoption. Sukoon Unlimited filled this gap with an easy-to-use, intuitive interface and several support channels, such as WhatsApp and a special call center.
Shifting the mindset of the elderly in society was another challenge. Through inspiring older person stories and the idea of active aging, Sukoon Unlimited is slowly changing mindsets.
Milestones and Growth
In less than a year, Sukoon Unlimited has achieved significant milestones:
- Community Growth: 2,500+ seniors onboarded globally.
- Pioneering India’s First Senior Counseling Platform: Making mental health support accessible and relatable.
- Peer-to-Peer Engagement Model: Encouraging seniors to lead, mentor, and host events.
Scaling Up and Looking Ahead
With plans for global expansion, Sukoon Unlimited is using technology and strategic alliances to expand its footprint. In January 2025, the platform raised pre-seed funding of $430,000 from Anchorage Capital Partners (India), Eaglewings, and prominent investors such as Dr. Vinay Jain and Manish Dureja. These investments are driving technology, outreach, and expansion improvements.
A Team with a Mission
Sukoon Unlimited is powered by the force of a dedicated team united by three core values:
- Empathy: Caring for seniors’ emotional desires.
- Collaboration: Fostering teamwork to create change.
- Purpose-Driven Innovation: Making every initiative mission-driven.
Redefining Aging, One Senior at a Time
Sukoon Unlimited is transforming not only lives but also how we age. Providing an enabling, supportive, and stimulating environment is making sure that the aged don’t merely live longer but live better.
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