Beyond Ice Cream: Snowberry Introduces India to Global Dessert Experiences

Vasundhra Tewari

| 2025-09-03 | The Ascendants

In our country, the quick-service restaurant (QSR) sector is primarily dominated by food giants like McDonald’s, Domino’s, and Burger King, which serve burgers, pizzas, and fried snacks. But for desserts, only a handful of brands have been able to carve out a distinct identity beyond the usual cakes, ice creams, and sundaes, and Snowberry- Artisanal Desserts is one such brand that is setting new benchmarks with its unique international flavours.

Snowberry, a Delhi-based dessert brand, enters the space with a fresh promise to introduce global, experiential desserts to Indian streets and give customers an experience that goes well beyond a simple scoop in a cup.

Bingsus, Kunafas, Real Fruit Ice Creams & More

What started as a kitchen experiment has turned out to be a big success, as the brand introduced global flavours like Bingsu, a popular Korean dessert, Real fruit ice creams, and Kunafa, a Middle Eastern dessert, to Indian tastebuds.

Snowberry’s menu is designed to stand out. It offers:

Korean Bingsu: Snowy, melt-in-your-mouth shaved ice topped with fruits, syrups, and nuts
Kunafa: A Middle Eastern delicacy with crisp pastry layers filled with cheese or cream
Punappa: A Dubai-inspired dessert drink.
Bubble Waffles and Real Fruit Ice Creams: Indulgences that mix fun with freshness, with frozen fruits and an ice cream base

Tricky Launch to First Scoop of Success

According to the founders, Bunty Singh, Piyush Aggarwal, and Yamini Jain (Social Media Influencer and Spouse to Piyush), the brand was launched in December 2023, during the peak of winter in Delhi’s Connaught Place, a time when people usually prefer hot drinks and soups, along with the risk of high rentals and untested demand.

But, within a month, the brand started gaining traction through word-of-mouth and social media marketing. Customers weren’t just coming back, they were returning multiple times a week.

Snowberry- The Semiautomated Business Model

Talking about the business model, Snowberry has ruled out the biggest pitfall of the F&B industry by building a semi-automated business model that provides franchisees with standardized “setup kits” that include machines, utensils, and even pre-prepared ingredients like mango pulp from a centralized Delhi facility.

Along with that, the brand maintains a standardised process of operating, and for that, they provide proper training to their staff. Every team undergoes a mix of video-based training and hands-on shadowing at existing outlets before operations begin.

This guarantees that whether a customer visits Delhi, Gurugram, or any other city, they enjoy the same consistent experience.

Served Millions within Two Years

With their artisanal desserts and unique taste, they have made a huge customer base and have served more than a million customers with a 70% customer repeat rate. Their outlets see 300–400 visitors a day.

Not only this, high-profile visitors like Rahul Gandhi and Manish Sisodia have further boosted the brand’s visibility, with Gandhi’s casual drop-in becoming a viral moment on social media.

This artisanal desserts brand has grown to eight outlets, with half managed by franchise partners, and is completely bootstrapped. The brand now aims to expand to 50 outlets by the end of 2025, with a strong focus on Tier II cities and mall-centric locations.

Snowberry’s journey shows that Indian customers are ready for global dessert formats when served with authenticity, quality, and an engaging experience.