Jewellery has always carried a dual identity, sometimes reflecting fast-changing trends, and at other times standing as a cherished heirloom passed through generations. But Paksha by Tarinika, a 925 sterling silver jewellery brand, emerges as one that beautifully bridges the two. The brand’s jewellery reflects India’s age-old craftsmanship while adding a modern touch that keeps tradition relevant today.
What sets Paksha apart is its approach to silver jewellery, not simply as ornamentation, but as an expression of individuality, authenticity, and timeless elegance.
Paksha: The ‘Perfect Imperfection’
At a time when most jewellery is mass-produced, Paksha creates handcrafted designs that help wearers express their individuality. The brand embraces “perfect imperfection,” ensuring each creation is unique and infused with character and the soul of the country’s tradition that intertwines with modern design sensibilities to reflect authenticity, individuality, and timeless craftsmanship.
Sunaina Ramisetty: Carrying Heritage Across Borders
Sunaina Ramisetty, an engineer turned jewellery designer and founder of brands like Tarinika and Paksha, was pursuing her master’s degree in engineering in the States when she got a chance to be a part of her family jewellery business. She began exhibiting at local jewellery and crafts shows, where she got a really good response and saw the opportunity to introduce a brand that possesses the soul of Indian culture.
Today, both of her jewellery brands, Tarinika and Paksha, have built a strong presence among the Indian and South Asian diaspora across the US, Canada, Australia, Europe, and the UK.
Paksha: Brand Takeaways
- Tradition Meets Modernity: As per the founder, Paksha was created with the idea to introduce Indian culture and traditional heirlooms to the modern wearers. This is why each jewellery piece carries the essence of the past with a touch of the latest trends
- Vast Collection: Paksha offers one of the largest handcrafted silver jewellery collections in the world, with designs that range from simple, everyday wear to bold statement pieces. Its diverse lines, such as Tyarra, Irya, Nipuna, Mangalsutra, Nakshatra, and Mandira, are thoughtfully created to suit different styles, moods, and occasions
- Vertically Integrated Craftsmanship: Paksha manages every stage of its jewellery creation, from design to production, ensuring complete control over quality and craftsmanship. This strong foundation is further supported by the experience of its sister brand, Tarinika, whose global presence and reputation add credibility and trust to Paksha’s offerings
- Ethical Production & Conscious Luxury: Paksha is dedicated to sustainability and fair labor, with a strong emphasis on ethical production and mindful, conscious luxury
Paksha is more than a jewellery brand; it is a celebration of heritage, craftsmanship, and individuality. y combining India’s rich traditions with modern design sensibilities, the brand has carved a unique space in the global market for silver and gold-plated jewellery.
Through its focus on quality, ethics, and enduring design, Paksha gives wearers a sense of pride and confidence while showcasing the beauty of Indian craftsmanship to the world.
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