Mokobara was started in 2019 by Sangeet Agrawal and Navin Parwal in Bengaluru. The company quickly became popular in India’s travel bag market, which was earlier led by old brands like VIP and Samsonite. Mokobara does not just make suitcases it wants to make travel better and more stylish for today’s Indian customers.
Product Approach: More Than Bags
Mokobara sells a range of products, including cabin suitcases, large check-in bags, backpacks, handbags, and travel accessories. The brand believes in keeping things simple but useful, following the Swedish idea of “not too much, not too less.” Their bags are known for being strong, light, and good-looking. Features like silent wheels, anti-theft zippers, and tough shells are standard. They even offer extras like a laundry bag and a dust cover for storage.
What makes Mokobara different is its focus on fixing small problems that travelers face, like noisy wheels or bags that get damaged easily. The company also works with international designers and has teamed up with IndiGo airlines to create a special edition luggage line.
How Mokobara Sells
Mokobara started by selling directly to customers through its website. But soon, it realized people also want to see and touch bags before buying. So, the company opened stores in big cities like Bengaluru, Mumbai, Pune, New Delhi, and Hyderabad. By late 2024, Mokobara had 12 stores. They also sell through some online marketplaces and are slowly expanding their presence in physical stores, both in India and abrod.
This mix of online and offline selling helps Mokobara reach more people and control the quality of the shopping experience.
Growth and Money
Mokobara has grown fast. In the financial year 2023, it made ₹53 crore in revenue, and in 2024, this more than doubled to ₹117 crore. The brand has many repeat customers and a low return rate, which is rare in the luggage business. Mokobara has raised over $23 million from investors like Peak XV Partners, Sauce VC, and Saama Capital. The company is now valued at over $80 million.
Facing Criticism
In early 2025, Mokobara faced criticism online. Some people accused the brand of “white labelling” buying bags from China and selling them under their own name at higher prices. However, others pointed out that Mokobara does design its own products and has registered its designs officially. The company responded by launching a special edition to highlight its design work. This situation showed the difficulties of building a premium brand in a market where price matters a lot.
What’s Next
Mokobara’s founders want to build a long-lasting brand, not just another online shop. They plan to expand beyond luggage into handbags and lifestyle products, aiming at India’s growing group of middle- and upper-class travelers. With a focus on smart design, good customer service, and both online and offline sales, Mokobara hopes to change how Indians think about travel bags, making them both practical and stylish.
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