Sustainability is the need of the hour. We are in an era where consumers demand more from brands than just quality products and Love Beauty and Planet delivers just that. Launched by Unilever, this brand is committed to deliver personal care while also adhering to its environmental responsibilities!
Love Beauty and Planet’s Instagram aesthetic is also on point, with gorgeous, minimalist product shots featuring colors straight from Pantone’s color report.
STRATEGY:
Humanity’s ecological footprint is currently 1.5 times Earth’s capacity to sustainably provide resources. At this rate, approximately 1.8 Earths are needed to meet global demands. And at today’s rate, it will take 2 planet earths to provide the resources we require by 2050.
And with this belief, Love Beauty and Planet and its mission to inspire small acts of love that makes the consumer and the planet a little cleaner, greener and more beautiful was born in 2018.
Love Beauty and Planet’s portfolio #SmallActsOfLove was designed with purpose that even small steps by the humanity make a huge impact on beauty and on the planet. This ethos permeates every aspect of the brand’s operations, from product formulation to packaging and social partnerships.
EXECUTION:
They have shown meticulous commitment to their vision and its execution,
- Love Beauty and Planet’s products are all cleaner (0% parabens, silicones, dyes, phthalates), greener (90%+ naturally derived formulas), and cruelty free & vegan.
- Their delightful fragrances are ethically sourced supporting community welfare at source of origin.
- The bottles they use are made from 100% post-consumer recycled plastic and are recyclable.
- The Recycling Partnership to help create better recycling and The Surfrider foundation – donating over $500K to their planet efforts since our launch in 2018.
- They have come up with unique fast-rinse conditioner technology that enables a consumer to wash hair in 20% less time.
- They have also partnered with Ashoka, an organization that identifies and supports leading social entrepreneurs, to form a team of women ambassadors who are committed to helping the environment through their respective companies.
PRODUCT RANGE:
Hair Care Products
- Shampoos: Formulated to address various concerns such as frizz control, hair fall, and hydration. Notable options include:
- Onion, Blackseed & Patchouli Shampoo: Targets hair fall.
- Coconut Water & Mimosa Flower Shampoo: Offers hydration.
- Curry Leaves & Biotin Shampoo: Supports hair growth.
- Conditioners: Complement the shampoos with similar benefits, including:
- Onion, Blackseed & Patchouli Conditioner: Pairs with the shampoo for enhanced hair fall control.
- Coconut Water & Mimosa Flower Conditioner: For added moisture.
- Hair Masks and Oils: Designed for intensive care, such as:
- Argan Oil & Lavender Magic Hair Mask: Helps with frizz and nourishment.
- Murumuru Butter & Rose Moisturizing Conditioner: Focuses on hydration.
Skincare Products
- Body Washes: Infused with natural ingredients that are gentle on the skin.
- Moisturizers: Designed to hydrate and nourish the skin.
Love Beauty and Planet is available at major supermarkets, drugstores, e-commerce platforms, and natural goods stores worldwide.
LOOKING AT THE FUTURE
Co-founders like Piyush Jain emphasize that Love Beauty and Planet’s journey is one of continuous improvement. While perfection may be elusive, the brand remains committed to reducing its environmental impact through innovation and transparency. As Sonika Malhotra aptly puts it: “You can have fun, look beautiful, and do good for the planet all at the same time”
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