The Indian beauty industry is experiencing a remarkable change, and nail polishes are becoming one of the key trends in the self-care and fashion sector. Although mass-market brands still rule the roost, niche, high-end polishes are making a strong impression. Ilovemypolish.com, a website focused on bringing to the fore exclusive, hard-to-find polishes from around the globe, is leading this change.
The Rise of Specialty Nail Polishes in India
Indian consumers are becoming increasingly experimental with nail colors, finishes, and effects, driving demand for premium, indie, and non-toxic nail polishes. Unlike the past, where glossy reds and pinks dominated, today’s buyers seek unique textures, vibrant pigments, and specialty finishes.
A study of market trends in India indicates that Gel Polish leads the market with a 35% share, followed by Matte Finish (20%), and Holographic (12%). Other popular variants include Glitter (10%), Thermal (8%), and Magnetic (10%), as seen in the chart below.
Market Share of Different Nail Polish Types in India (2025)
The following chart illustrates the growing demand for diverse nail polish finishes in India:
Exclusive Nail Polish Brands at Ilovemypolish.com
One of the key factors driving Ilovemypolish.com’s success is its curated collection of international indie brands, which were previously unavailable in India. The platform offers polishes from sought-after names, including:
- ILNP (I Love Nail Polish) – USA
- Picture Polish – Australia
- Holo Taco – Canada
- Cirque Colors – USA
- Mooncat – USA
- Emily de Molly – Australia
- Whats Up Nails – USA
- Kaleidoscope – Russia
- Fun Lacquer – Singapore
- Masura – Russia
By bringing these globally recognized niche brands to India, the platform caters to nail enthusiasts who seek exclusive, high-quality finishes that mainstream brands do not offer.
How ilovemypolish.com is Leading This Shift
With a growing appetite for unique polishes, the platform has become a go-to destination for indie nail polishes in India. The startup is capitalizing on this trend through:
- Curated Indie Brands: Bringing rare, hard-to-find international polishes to India.
- Trend-Based Collections: Featuring holographic, duochrome, and thermal polishes that align with global nail trends.
- Expanding the Clean Beauty Movement: Offering cruelty-free, 5-free, and 7-free formulations for conscious consumers.
- Potential Local Manufacturing: A future move could involve creating an exclusive India-based indie polish line to reduce import costs while maintaining high quality.
- Influencer Collaborations & Community Building: Engaging with nail artists and influencers to drive awareness.
Quality Nail Polishes as Collectibles
The perception of nail polishes is evolving, shifting from a simple beauty product to a statement piece and even a collector’s item. Enthusiasts are now investing in luxury, artisanal polishes much like fine wine or high-end sneakers.
Aastha the founder of Ilovemypolish.com, insightfully puts it:
“The niche nature of this market often surprises people, but those passionate about nail polishes see them as more than just a beauty product. Much like fine wine or rare collectibles, high-quality polishes are becoming an indulgence—an art form in itself. People are willing to invest in them not just for aesthetics, but for the joy of owning something unique, exquisite, and crafted with care.”
This frame of mind is leading more consumers to look for limited-edition polishes, exclusive finishes, and premium formulations, taking nail polish from an entry-level cosmetic product to a luxury expenditure.
The Future of Niche Nail Polish in India
As nail art culture continues to flourish, more consumers will invest in statement nail polishes rather than just basic colours. With rising demand for exclusivity, limited-edition indie polishes could become collector’s items in the future.
Ilovemypolish.com is well-positioned to redefine how Indians shop for nail polishes, making niche, premium polishes a beauty essential rather than just a luxury. As more players enter this space, the future of India’s nail polish industry looks colorful, vibrant, and highly innovative.
Also Read: King Sidharth: The Entrepreneur Redefining Innovation and Youth Empowerment
