Its 2025 and India’s fitness landscape is witnessing a significant transformation, with people across age groups drifting away from sedentary routines and embracing active lifestyles. Now, leisure time is increasingly spent at gyms, fitness studios, and through various forms of physical activity.
One such leading name in the Fitness Industry is Cult.fit. Cult.fit offers an fitness ecosystem that includes emerging trends, providing hybrid memberships, technology-driven personalized training, and holistic wellness services. Its focus on building communities and leveraging data for tailored fitness experiences positions it at the forefront of India’s health and fitness revolution.
What led to cult.fit’s widespread popularity is the array of facilities they offer and the hybrid model they operate through.
Cult.fit: Complete Range of Offerings
Fitness and Wellness Services
- At-Center Group Classes: Trainer-led sessions in diverse formats, including cardio-based dance fitness, strength training (HRX, Adidas Strength+), yoga, and stretching. These classes foster community and motivation, catering to all fitness levels.
- Gym Access: Cult.fit provides access to a wide network of gyms across India, such as Fitness First, Gold’s Gym, and Volt Gyms. Trainers are available for guidance, and personal training can be arranged.
- At-Home Workouts: Live and on-demand online workout sessions, covering yoga, dance, strength, HIIT, and more. The digital platform includes features like gamification (energy meters, class rankings) to enhance engagement.
- Personal Training: One-on-one sessions with certified fitness coaches, customized to individual goals and fitness levels.
Holistic Wellness Ecosystem
- Nutrition Coaching: Expert guidance on healthy eating, meal planning, and supplements, with personalized nutrition plans developed by certified nutritionists.
- Mental Wellness: Mindfulness and meditation programs, including guided sessions to reduce stress, improve focus, and enhance emotional resilience.
- Primary Healthcare: Teleconsultations for general health, nutrition, and therapy through the Care.fit segment, integrated into the Cult.fit app.
| Category | Offerings |
|---|---|
| Fitness | Group classes, gym access, personal training, at-home workouts, sports |
| Wellness | Nutrition coaching, mental wellness, healthcare consultations |
| Technology | App-based booking, workout tracking, AI-driven personalization |
| Community | Group events, challenges, online forums |
| Retail | Fitness gear and equipment |
| Memberships | Cultpass for flexible, all-inclusive access |
Cult.fit’s Founders
Cult.fit was started in 2016 by two entrepreneurs Mukesh Bansal and Ankit Nagori in 2016.
Mukesh Bansal
Mukesh Bansal is known for finding the ecommerce platform Myntra and he is also recognised as one of Fortune Magazine’s Top 40 Entrepreneurs under 40. Being an alumnus of IIT Kanpur, Mukesh has worked at Deloitte as a system analyst and a few other Silicon Valley companies like eWanted, Centrata, NexTag, and newScale. He also worked as the Head of Commerce and Advertising Business at Flipkart, after acquiring Myntra.
Mukesh is also a member of Olympics Gold Quest, a non-profit organisation promoting games and sports.
Ankit Nagori
A graduate from IIT Guwahati. Ankit had started a social media startup ‘Youthpad’ which went on for three years. After working at Flipkart for six years, he came up with Cure.fit with Mukesh Bansal.In 2019 he was chosen by the Entrepreneur Magazine in the Entrepreneur 35 under 35 business leaders list.
Cult.fit Business Model
Cult Fit operates on an omnichannel business model, integrating physical fitness centers, digital platforms, and value-added services to provide end-to-end wellness solutions. Its key other business operations are :
- Cult.Fit (Fitness): Group workout classes, gym memberships, and personal training sessions.
- Eat.Fit (Healthy Food): Subscription-based healthy meal delivery and DIY food kits.
- Mind.Fit (Mental Wellness): Online meditation and therapy sessions for mental health.
- Care.Fit (Preventive Healthcare): Doctor consultations, diagnostics, and health check-ups.
Cult.fit’s Revenue Model
Cult.fit’s growth has been fueled by substantial investment from major players in the Indian business landscape. The company has raised an impressive sum exceeding $479.6 million across approximately 10 funding rounds, with significant contributions from Axis, HDFC, Flipkart, Myntra, and a recent infusion of approximately $75 million from Tata Digital.
The fitness startup has strategically expanded its footprint through acquisitions of complementary businesses such as Tribe Fitness, a1000Yoga, Kristy’s Kitchen, and TREAD. These acquisitions have strengthened Cult.fit’s market position and diversified its revenue streams.
While the company reported losses in recent years, its revenue has continued to grow, indicating strong demand for its services. According to company executives, Cult.fit aimed to achieve operational profitability by mid-2023, with plans for an initial public offering (IPO) in the following 12 to 18 months.
Market Opportunity and Growth Potential
The fitness industry in India is projected to grow at a CAGR of 12.5% between 2020 and 2025, reaching a value of INR 2.5 trillion by 2025. This growth is driven by increasing health consciousness, especially following the COVID-19 pandemic, which heightened awareness about the importance of proactive health management.
Cult.fit operates in a global health and fitness industry with a market size exceeding $87 billion. India has seen a remarkable 157% increase in health app downloads, reflecting growing health consciousness among its population. Industry forecasts anticipate a robust CAGR of 17.6% for this sector from 2022 to 2030.
The potential market for Cult.fit is substantial. Analysis suggests that the total addressable market ranges from 6.6 million (assuming one fitness enthusiast per household) to a potential 108 million (family memberships across 27 million households).
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