Imagine a platform designed for quick, clear, and clutter-free news. One that delivers global stories with a sharp focus on the U.S., all in a format that’s easy to read and even easier to scroll through. Boom — you’ve got Breezy Scroll.
Launched in 2021 and based in New York, BreezyScroll was born out of a simple idea: news should be easy to understand and easy to access. The founder, Nikhil Singh saw a gap in the market for a platform that cuts through the noise and delivers only what matters. In a recent conversation with Nikhil, we learn more about launching a media startup in a saturated market, and what makes BreezyScroll differenciate itself from its competitors.
Genesis of BreezyScroll
BreezyScroll was born in 2021 amid the overwhelming flood of pandemic news, with a mission to create a platform that respects readers’ time and peace of mind.
As the founder shared with Ascendants, “Our vision was to create a news platform that felt like a breath of fresh air,something that didn’t just inform you but respected your time, attention, and peace of mind.”
Recognizing that traditional news often leaves people anxious and drained, BreezyScroll focuses on delivering clear, concise stories that answer the essential questions, Who? What? Why? When? And What Next? so readers get not just updates, but meaningful context. What started as a simple idea during a difficult time has grown into a movement to transform news consumption from overwhelming to empowering, blending credibility with ease and making news feel fresh and manageable in today’s fast-paced world.
Smart News for a Busy Workforce
Approximately 62.5% of the US population contributes to labor force and as per a research by Pew Research Center, a large majority of U.S. adults (86%) get news from digital devices like smartphones, computers, or tablets, indicating a broad and active digital news ecosystem.
BreezyScroll is catering to such population by,
- Simplifying complex stories without dumbing them down.
- Keeping short, structured, and smart.
- Keeping the tone is conversational yet credible, avoiding clickbait and outrage.
- Respecting readers’ time and delivering value with every scroll.
- Standing out by keeping news simple, clear, and trustworthy.
Nikhil shares that it’s these very features, simplicity, clarity, and respect for the reader’s time—that keep BreezyScroll’s audience loyal. “Over 70% of our readers come back regularly, which tells us we’re doing something right,” he says. This loyalty was especially evident during the 2024 U.S. elections, when 30 million U.S. users turned to BreezyScroll for fast, clean, and clutter-free coverage.
BreezyScroll’s Editorial Discipline
BreezyScroll walks a daily tightrope between speed and trust, embedding editorial discipline into its core values. As the founder shared, “Speed is important, but trust is permanent.”
Their internal process prioritizes verification and clarity, even if it means being second to publish. Technology supports their efforts, but culture is key: every writer and editor understands that “every headline is a contract with the reader.” BreezyScroll chooses to be “slightly late and precisely right rather than first and having to issue a correction an hour later.”
This long-term commitment to credibility has become a cornerstone of the platform’s success, ensuring that readers receive accurate, clear, and trustworthy news in an age of rapid information flow.
Moments That Made Headlines and History
Speaking to Ascendants, Nikhil even shared some of the most impactful moments of BreezyScroll. Moments that made him realise true power of journalism
One standout story was during the pandemic when BreezyScroll broke the headline, “US Army to Let Go Soldiers Who Refuse to Get COVID Vaccine.” This report didn’t just go viral; it caught the attention of U.S. lawmakers, with a senator quoting and naming BreezyScroll in Congress, sparking a national debate that pressured the government to reconsider its stance.
Another milestone came with their exclusive coverage of Jeff Bezos’ superyacht and the controversial plan to dismantle a historic Dutch bridge. As an official news partner with Twitter, BreezyScroll’s story trended globally for two days, reaching over 3 million people and fueling public outcry that ultimately saved the bridge. These moments, achieved through steadfast commitment to journalistic ethics amid a sea of misinformation and clickbait, helped BreezyScroll build credibility and partnerships with major platforms like Twitter and Yahoo News.
Reflecting on these achievements, Nikhil emphasizes, “I’ve learned to trust the long game, to put integrity before virality, and to build something that lasts, not just trends,” proving that independent journalism can still drive global impact when done with rigor and responsibility.
Independent platforms like BreezyScroll play a vital role in democracy by asking tough questions and providing honest, unfiltered news when traditional media faces pressures from bureaucracy and advertisers. Freed from the need to chase clicks or appease sponsors, BreezyScroll focuses on serving readers with transparency, integrity, and thoughtful storytelling. Though smaller than major outlets, its freedom to stay unbiased and experiment has allowed it to build trust, influence public conversations, and shape how people understand the world-proving that independent media can truly change the narrative and strengthen society.
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