Anecdote Publishing House founded by Sagar Azad in 2021 offers one of the first ever hybrid model of publishing in the country. The purpose of the company is to connect quality readers with quality writers worldwide. They want to provide authors with professional and intellectual guidance & creative support that they deserve to gainfully pursue their passion.
Building the Brand
Azad started out in Kota where he came to prepare for competitive exams. While studying there he worked as a salesman, selling Idea SIM cards. He eventually worked as a manager at Crossword, recognizing the struggles of both students preparing for competitive exams and authors seeking support in promoting their books. Motivated by a desire to make a difference, he organised mega book launch events and author sessions at Crossword Kota, providing a platform for authors to directly connect with readers.
Finally starting his own venture, his goal is to establish Anecdote as one of the top publishing houses in the country, ensuring that every writer connected to the company feels valued and supported. Sagar himself asserts,
“The uniqueness or gravity of Anecdote lies within the reach of books. We provide as many platforms to the budding writers as possible. We organise their events in schools, colleges, universities, libraries, and book clubs, so that they can go through one-to-one interaction with readers and their titles can gain recognition among them. Our goal is to give them respect, make their books reach as many hands as possible, and to make them feel satisfied.”
His work with both new and known writers such as Kartikeya Ladha, Aaditya SenGupta Dhar, and Susmita Gupta shapes a deep understanding of the intricate requirements of Indian authors. The company delivers expert, full-service solutions without sacrificing an author’s voice or creative rights. Its hybrid publishing platform is created to aid writers from manuscript assessment, all the way through to market distribution.
More than just a Company
In this way, authors are able to maintain control of their work while taking the benefit of the skills of an experienced publishing team. Each book is handled with the greatest care. Editorial professionals refine the plot, storyline, and character development with meticulousness, and strict copy editing and proofreading guarantee readability and grammatical accuracy.
A key factor that differentiates Anecdote from other publishing houses is its focus on dynamic marketing and distribution profile. Authors are brought into focus through astutely chosen digital promotion, influencer collaborations, and social media advertising.
They are given a lot of exposure at Indian book fairs, literary festivals, and scholarly conferences, providing maximum visibility across the country. Distribution channels range from bookshops, libraries, and schools to online sites. It also helps authors create a long-term personal brand. Activities such as media interviews, podcast bookings, social media management, and book signings help the authors reach readers beyond their book jackets.
Achievements of the Founder
With his notable contributions Sagar has been the recipient of many prestigious awards such as Rajdhani Gaurav Award in the Best Organization Category for the 2019-20 period. This recognition was for his significant contribution to community engagement through reading and writing promotion across India.
He was also honoured with the Achievers Icon Awards 2020 in the category of Entrepreneurial Leadership. Azad received the Young Achievers’ Award 2021 as the founder of Champ Readers Pvt. Ltd. This recognition was for his outstanding professional achievement and contribution to nation-building.
The future plans of the publishing house revolve around expanding its presence both in India and globally by securing partners among large bookstores and distributors in India and worldwide. It also aims to increase media exposure for its writers in terms of TV interviews, podcasts, and live reader sessions. Investing more in technology, employing advanced data analytics and AI to enhance marketing accuracy, and trend forecasting is also on the company’s radar. With Sagar in the lead supported by an exemplary team, the future indeed looks very bright for Anecdote.
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