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AI That Speaks Indian Languages: Sarvam AI’s Bold Move for Bharat | #AIStartup #shorts
The Whole Truth Foods: Exposing Fake “Healthy” Food Labels | Inside Startups| Ascendants
How Sarvam AI Is Making India’s Languages AI-Ready | Inside Startups | Indian AI
How Indian Startup NIRAMAI Is Changing Breast Cancer Detection | #artificialintelligence #women
ToneTag : Online Payments Without Internet | Inside Startups #startupstories #technology #fintech
Banofi: Banana Waste to Vegan Leather | Inside Startups | #SustainableFashion | #DesignerBags
CoolAnt: Ancient Cooling Reinvented | Inside Startups | Ascendants #SustainableLiving #startups
Skyroot Aerospace- New Space Era Begins | Inside Startups | Ascendants
Indian Cricket Jersey, Jersey Sponsorship, Sahara, Star India, OPPO, BYJU’S, Dream11, BCCI, Sports Marketing, Business Risks, Cricket Sponsorship

The Untold Story of the Indian Cricket Jersey Sponsorship Curse

“Correlation ≠ causation” is Day 1 in any stats class. Yet the run of turbulence that has followed Indian Cricket Jersey and its sponsors, Sahara,…

Vasundhra Tewari

August 23
Shubman Gill, Nike, Adidas, cricket sponsorship, sports marketing, Team India, branding conflicts

Shubman Gill & Nike: The Fine Print of Cricket’s Sponsorship Game

Om Singh

5 min
Nobel Dhingra, TCM Sports, TCM Sports new COO, Sports Marketing, Sports Business India, Leadership Movement, Indian Sports Industry, MakeMyTrip, Vansaar

Nobel Dhingra Joins TCM Sports as Chief Operating Officer

Epil Bodra

2 min
Dream11, Harsh Jain, Bhavit Sheth, fantasy sports, Indian startups, gaming industry, Dream Sports, online gaming, IPL sponsorship, startup funding, tech unicorns, sports marketing, fantasy cricket, esports India, mobile gaming

Dream11: From Dorm Room Idea to Fantasy Sports Unicorn in India

Epil Bodra

5 min
MI vs CSK IPL, IPL El Clasico, IPL viewership stats, IPL advertising revenue, MI CSK rivalry, IPL fan engagement, Star Sports ratings, JioCinema IPL, cricket business India, sports marketing, IPL sponsorships, stadium ticket sales

MI vs CSK IPL Match: How Big Is IPL’s El Clasico?

Epil Bodra

3 min
Jasprit Bumrah, Skechers India, cricket sponsorship, sports brand partnerships, performance footwear, cricket gear, brand endorsement, sports marketing

Jasprit Bumrah Partners with Skechers to Endorse Performance Footwear

Khushi Bhatia

2 min
IPL 2025, Tata IPL, IPL sponsorships, JioStar, IPL brands, advertising in IPL, IPL marketing, cricket sponsorship, sports marketing, brand engagement, IPL advertisers, fantasy sports, fintech brands, FMCG sponsorship, digital advertising

TATA IPL 2025: A Brand Bonanza with 20 Major Sponsors Already Onboard

Epil Bodra

3 min
Coca-Cola Halftime campaign, Coca-Cola India, refresh everyday moments, Dibakar Banerjee, sports marketing, ICC Champions Trophy, brand storytelling, VML Delhi, Coca-Cola marketing campaign, Coca-Cola anthem

Coca-Cola Launches ‘Halftime’ Campaign to Refresh Everyday Moments

Khushi Bhatia

3 min
Furlenco, RCB, Women’s T20 League 2025, Women’s Premier League, WPL, Cricket Sponsorship, RCB Women, Sports Marketing, Cricket News, Indian Cricket

Furlenco Becomes RCB’s Official Furniture Partner for Women’s T20 League 2025

Anish Dhawan

3 min

The Ascendants

Ember, Ember Cookware, Indian startups, non-toxic cookware, Siddharth Gadodia, Himanshi Tandon, Bret Recor, Saransh Goila, clean cooking India, cookware innovation, D2C brands India, sustainable cookware

Ember’s Bold Bet: Can Clean Cookware Win Indian Kitchens?

Khushi Bhatia

6 min
Infinity Learn, Sri Chaitanya, Ujjwal Singh, Anil Kommineni, EdTech India, Online Learning, AI in Education, NCERT Solutions, JEE Preparation, NEET Preparation, Competitive Exams, Google Cloud, IIIT, Hybrid Learning

Infinity Learn: The One-Stop Study Partner for Every Student

Lavanya Tathe

3 min
Wastelink, Saket Dave, Krishnan Kasturirangan, food waste, surplus food, sustainable agriculture, cattle feed, poultry feed, aquaculture, EcoMix, reverse logistics, animal nutrition, circular economy, waste management

Feeding the Future: How Wastelink Turns Waste into Wonder

Lavanya Tathe

3 min
Bijnis 60-Min B2B Quick Commerce, Bijnis, B2B Quick Commerce, Bharat Retail, Fashion Supply Chain, Inventory Management, Retail Tech, Startup India

Bijnis 60-Min B2B Quick Commerce frees Bharat’s retailers

Vasundhra Tewari

4 min
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Founder's Corner

Blue Tokai, Shivam Shahi, Startup Culture, Talent Mobility, Non Compete, Hiring Practices, Indian Startups, Business Ethics

Blue Tokai’s Shivam Shahi Rejects Fellow Founder’s No-Poach Call

Heer Shah

5 min
Revant Himatsingka, Vitamin B12 deficiency India, Vitamin D3 deficiency, Food Pharmer India, nutrition awareness campaign, fortified food solutions, Chandrakant Pandav, salt revolution India, public health crisis India

Can Revant Himatsingka Spark India’s Next Salt Revolution?

Khushi Bhatia

3 min
Anupam Mittal, MBA, Shaadi.com, People Group, Product Management, Startup Careers, AI Builders, Business Education, Career Advice, Product Design

Should You Do an MBA? Anupam Mittal’s Bold Take

Khushi Bhatia

3 min
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