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Gen Z, Brands, Boat, Mamaearth, India, 2025

How Gen Z is Rewriting India’s Brand Playbook?

As Generation Z gains spending power in India, brands must rethink how they connect with this new wave of conscious, connected consumers. With over 370…

Epil Bodra

May 13

Strategy to Success: 5 Indian Brands That Took the Lead

Vasundhra Tewari

10 min
Honasa, HUL, Lakme, Mamaearth, The Derma Co, sunscreen controversy, Delhi High Court, Bombay High Court, brand defamation, SPF testing, skincare brands, sunscreen market India, consumer protection, Amit Sibal, Ghazal Alagh

Honasa and HUL clash over sunscreen Ads in court battle

Epil Bodra

2 min
Anuja Mishra, MamaEarth

Honasa CMO Anuja Mishra Steps Down; CEO Takes Interim Role

Vasundhra Tewari

2 min

The Ascendants

vahan, blue-collar jobs, WhatsApp hiring, Indian startups, gig economy, ai, ai starups

How Vahan Turned WhatsApp Into India’s LinkedIn for Blue-Collar Workers

Utkarsh Negi

3 min
Shoffr-EV Mobility

Shoffr’s Playbook: Mastering the Second Mover Game

Vasundhra Tewari

4 min
Ringg AI, smart home technology, AI doorbell, Indian startups, video search AI, home security, contextual AI, Ringg Bengaluru, Visual Language Modeling, AI-powered doorbell, smart video search, startup founders India, human-centric AI, tech startups India, AI innovation

Ringg AI Is Making Smart Homes with Context-Aware Doorbell Tech

Manya Maheshwari

3 min
Cai Store, Footwear, India, Investment, Startup

The Cai Store: Vegan Footwear for the Modern Indian Woman

Epil Bodra

2 min
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Small Business

Milk, Startup, Milkvilla, Patna, Bengaluru

Milkvilla Revolutionizes Dairy Delivery with Eco-Friendly, Tech-Driven System

Epil Bodra

2 min
The Pot Plant, sustainable fashion brand

The Pot Plant: How This Delhi Based Clothing Brand is Redefining Sustainable Fashion

Tejasvi Kasana

4 min
Cai Store, Footwear, India, Investment, Startup

The Cai Store: Vegan Footwear for the Modern Indian Woman

Epil Bodra

2 min
Discover More
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