Skip to main content Skip to footer
Ascendants
  • The Ascendants
  • Business Stories
  • My Money
  • Industry & Events

Search site

Ascendants
  • The Ascendants
  • Business Stories
  • My Money
  • Industry & Events

Watch Engaging Videos From Our Youtube

AI That Speaks Indian Languages: Sarvam AI’s Bold Move for Bharat | #AIStartup #shorts
The Whole Truth Foods: Exposing Fake “Healthy” Food Labels | Inside Startups| Ascendants
How Sarvam AI Is Making India’s Languages AI-Ready | Inside Startups | Indian AI
How Indian Startup NIRAMAI Is Changing Breast Cancer Detection | #artificialintelligence #women
ToneTag : Online Payments Without Internet | Inside Startups #startupstories #technology #fintech
Banofi: Banana Waste to Vegan Leather | Inside Startups | #SustainableFashion | #DesignerBags
CoolAnt: Ancient Cooling Reinvented | Inside Startups | Ascendants #SustainableLiving #startups
Skyroot Aerospace- New Space Era Begins | Inside Startups | Ascendants
influencers, influencer marketing, viral campaigns, ashish chanchlani, poonam pandey, curiosity marketing, marketing case study, social media trends

When Influencers Fake It: How Mystery Became the New Marketing

In an age where algorithms thrive on outrage and curiosity, a new breed of influencer campaigns is pushing the boundaries of traditional marketing and Ashish…

Khushi Bhatia

July 20
Qoruz, influencer marketing, The Chennai Angels, pre-Series A funding, AI in marketing

Qoruz Bags $500K to Fuel Global Creator Tech Expansion

Om Singh

4 min
Estée Lauder, Sarvangi Shah, Noya Beauty Works, beauty marketing, product sampling, D2C brands, influencer marketing, skincare startups, MyGlamm, Smytten

Estée Lauder’s Legacy Inspires Founders to Rethink Beauty Marketing in the Digital Age

Khushi Bhatia

3 min
influencers, influencer marketing, bhuvan bam dhindora, prajakta koli mismatched, carryminati runway 34, nadaniyaan netflix, jiohotstar sparks, mrunu beauty, flying beast protein, kusha kapila underneath, indian content creators, youtube to mainstream, influencer-led content, digital creators in india

The Influencers Take Over: Movies, Shows & Entrepreneurship

Manya Maheshwari

4 min
Kusha Kapila, UnderNeat, 5 Lightbulbs, marketing strategy, influencer marketing, brand launch, storytelling in marketing, women entrepreneurs, Instagram marketing, community building, shapewear brand, startup strategies, content marketing, DTC brand launch, honest marketing

5 Lightbulb Strategy Kusha Kapila Used to Launch UnderNeat !

Manya Maheshwari

3 min
Parul Gulati, Nish Hair, hair extensions, hair industry, hair care, premium hair extensions, hair styling, beauty industry, hair accessories, DIY hair extensions, influencer marketing, Shark Tank India, hair loss solutions, hair volume, hair products, hair transformation

How Did Parul Gulati Turn Frustration into Success with Nish Hair?

Manya Maheshwari

5 min
influencer marketing, influencer brands, Indian influencers, business challenges, product development, marketing strategies, celebrity brands, Indian beauty industry, influencer business, brand success

5 Reasons Why Influencer owned brands are failing in India

Manya Maheshwari

4 min
Swiggy Instamart, customer engagement, PR stunts, quick-commerce, grocery delivery, social media marketing, brand loyalty, customer service, creative campaigns, brand identity, influencer marketing, festival campaigns, customer-centric approach, Swiggy, Instamart challenges, viral marketing

How this X user’s tweet got him a month’s worth ration!

Manya Maheshwari

3 min
Yukti Gaur, IP India, Women Entrepreneurs, Women At Workspace

Accelerate Action : Unmasking Women’s Challenges in India’s Entrepreneurial Culture

Manya Maheshwari

5 min
digital influencers, top 10 influencers 2025, Bhuvan Bam, CarryMinati, Ashish Chanchlani, Technical Guruji, Ranveer Allahbadia, Amit Bhadana, Harsh Beniwal, Nisha Madhulika, Sandeep Maheshwari, Flying Beast, verified earnings, digital ad spend, influencer marketing, Indian digital media, content creators, brand advertising, digital dominance

Top 10 Richest Indian Influencers & their Digital Dominance

Epil Bodra

3 min
Kusha Kapila, Rhea Wadhavan, Torte, Gurgaon Cafe

From Camera to Culinary: How Kusha Kapila and Rhea Wadhawan Baked Up TORTE

Epil Bodra

4 min

The Ascendants

Ember, Ember Cookware, Indian startups, non-toxic cookware, Siddharth Gadodia, Himanshi Tandon, Bret Recor, Saransh Goila, clean cooking India, cookware innovation, D2C brands India, sustainable cookware

Ember’s Bold Bet: Can Clean Cookware Win Indian Kitchens?

Khushi Bhatia

6 min
Infinity Learn, Sri Chaitanya, Ujjwal Singh, Anil Kommineni, EdTech India, Online Learning, AI in Education, NCERT Solutions, JEE Preparation, NEET Preparation, Competitive Exams, Google Cloud, IIIT, Hybrid Learning

Infinity Learn: The One-Stop Study Partner for Every Student

Lavanya Tathe

3 min
Wastelink, Saket Dave, Krishnan Kasturirangan, food waste, surplus food, sustainable agriculture, cattle feed, poultry feed, aquaculture, EcoMix, reverse logistics, animal nutrition, circular economy, waste management

Feeding the Future: How Wastelink Turns Waste into Wonder

Lavanya Tathe

3 min
Bijnis 60-Min B2B Quick Commerce, Bijnis, B2B Quick Commerce, Bharat Retail, Fashion Supply Chain, Inventory Management, Retail Tech, Startup India

Bijnis 60-Min B2B Quick Commerce frees Bharat’s retailers

Vasundhra Tewari

4 min
Discover More

Founder's Corner

Blue Tokai, Shivam Shahi, Startup Culture, Talent Mobility, Non Compete, Hiring Practices, Indian Startups, Business Ethics

Blue Tokai’s Shivam Shahi Rejects Fellow Founder’s No-Poach Call

Heer Shah

5 min
Revant Himatsingka, Vitamin B12 deficiency India, Vitamin D3 deficiency, Food Pharmer India, nutrition awareness campaign, fortified food solutions, Chandrakant Pandav, salt revolution India, public health crisis India

Can Revant Himatsingka Spark India’s Next Salt Revolution?

Khushi Bhatia

3 min
Anupam Mittal, MBA, Shaadi.com, People Group, Product Management, Startup Careers, AI Builders, Business Education, Career Advice, Product Design

Should You Do an MBA? Anupam Mittal’s Bold Take

Khushi Bhatia

3 min
Discover More
Ascendants
Stories of Rising India.
Newlsetter
Categories
Small BusinessThe AscendantsBusiness StoriesMy MoneyIndustry & Events
Pages
HomeAbout UsAdvertise With UsPrivacy PolicyTerms & Conditions
© Copyright 2025, All Rights Reserved by Ascendants.in