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Parul Gulati, Nish Hair, hair extensions, hair industry, hair care, premium hair extensions, hair styling, beauty industry, hair accessories, DIY hair extensions, influencer marketing, Shark Tank India, hair loss solutions, hair volume, hair products, hair transformation
How Did Parul Gulati Turn Frustration into Success with Nish Hair?
Kusha Kapila, Rhea Wadhavan, Torte, Gurgaon Cafe
From Camera to Culinary: How Kusha Kapila and Rhea Wadhawan Baked Up TORTE
influencers, influencer marketing, bhuvan bam dhindora, prajakta koli mismatched, carryminati runway 34, nadaniyaan netflix, jiohotstar sparks, mrunu beauty, flying beast protein, kusha kapila underneath, indian content creators, youtube to mainstream, influencer-led content, digital creators in india

The Influencers Take Over: Movies, Shows & Entrepreneurship

Apoorva Makhija and Agastya Shah in Nadaniyaan, Ajay Nagar (better known as CarryMinati) in Runway 34, and Harsh Beniwal in Campus Diaries. Something really interesting…

Manya Maheshwari

May 19
Kusha Kapila, UnderNeat, 5 Lightbulbs, marketing strategy, influencer marketing, brand launch, storytelling in marketing, women entrepreneurs, Instagram marketing, community building, shapewear brand, startup strategies, content marketing, DTC brand launch, honest marketing

5 Lightbulb Strategy Kusha Kapila Used to Launch UnderNeat !

Manya Maheshwari

3 min
Parul Gulati, Nish Hair, hair extensions, hair industry, hair care, premium hair extensions, hair styling, beauty industry, hair accessories, DIY hair extensions, influencer marketing, Shark Tank India, hair loss solutions, hair volume, hair products, hair transformation

How Did Parul Gulati Turn Frustration into Success with Nish Hair?

Manya Maheshwari

5 min
influencer marketing, influencer brands, Indian influencers, business challenges, product development, marketing strategies, celebrity brands, Indian beauty industry, influencer business, brand success

5 Reasons Why Influencer owned brands are failing in India

Manya Maheshwari

4 min
Swiggy Instamart, customer engagement, PR stunts, quick-commerce, grocery delivery, social media marketing, brand loyalty, customer service, creative campaigns, brand identity, influencer marketing, festival campaigns, customer-centric approach, Swiggy, Instamart challenges, viral marketing

How this X user’s tweet got him a month’s worth ration!

Manya Maheshwari

3 min
Yukti Gaur, IP India, Women Entrepreneurs, Women At Workspace

Accelerate Action : Unmasking Women’s Challenges in India’s Entrepreneurial Culture

Manya Maheshwari

5 min
digital influencers, top 10 influencers 2025, Bhuvan Bam, CarryMinati, Ashish Chanchlani, Technical Guruji, Ranveer Allahbadia, Amit Bhadana, Harsh Beniwal, Nisha Madhulika, Sandeep Maheshwari, Flying Beast, verified earnings, digital ad spend, influencer marketing, Indian digital media, content creators, brand advertising, digital dominance

Top 10 Richest Indian Influencers & their Digital Dominance

Epil Bodra

3 min
Kusha Kapila, Rhea Wadhavan, Torte, Gurgaon Cafe

From Camera to Culinary: How Kusha Kapila and Rhea Wadhawan Baked Up TORTE

Epil Bodra

4 min
Jitendra Kumar, Panchayat, Kota Factory, OTT actors India, brand endorsements, Oswaal Books, Nobelite, Insurance Dekho, Bingo, social media influence, digital marketing, relatable celebrities, TVF actors, Indian advertising industry, influencer marketing

Jitendra Kumar: The Everyman of OTT and a Brand’s Favorite

Om Singh

4 min
Valentine’s Day marketing, digital marketing strategies, consumer spending, influencer marketing, neuromarketing, AI in marketing, omnichannel engagement, sentiment analysis, Cadbury Dairy Milk Silk, Cadbury 5 Star, BigBasket, Hershey's, Flipkart, Tinder, Crocs, Close-Up, emotional commerce, Black Friday vs Valentine’s Day, mobile commerce, predictive analytics, blockchain loyalty programs, metaverse marketing

How Brands Are Love-Bombing You on Valentine’s Day – The Ascendants Exclusive

Epil Bodra

4 min

The Ascendants

Earthful, Veda Gogineni, Sai Sudha G, D2C wellness brand, Indian health startups, women entrepreneurs India, natural supplements, Shark Tank India, plant-based multivitamins, IIT founders, wellness for women, menopause supplements India, sustainable nutrition, startup success story, Hyderabad entrepreneurs, health and wellness India, science-backed supplements, Ayurvedic nutrition

Earthful: Sisters Leading India’s Plant-Based Wellness Rise

Manya Maheshwari

3 min
RG Chandramogan, Hatsun Agro, Arun Ice Creams, Indian dairy industry, self-made entrepreneur, startup success stories, rural entrepreneurship, Tamil Nadu business, dairy supply chain India, Indian business legends

From ₹13,000 to ₹8,000 Crore: The Untold Story of India’s Ice Cream Tycoon R.G. Chandramogan

Khushi Bhatia

4 min
Mira Kulkarni, Forest Essentials, Ayurveda Brand, Indian Luxury Brands, Women Entrepreneurs, Estee Lauder India, Ayurvedic Skincare, Startup Success India, Indian Beauty Industry, Single Mother Entrepreneur

How a Single Mother Built Forest Essentials into a ₹8,300 Cr Brand

Vasundhra Tewari

5 min
Naagin hot sauce, Indian hot sauce, spicy condiments, chilli sauce India, Mumbai startups, food entrepreneurship, Indian food brands, vegan sauces, artisanal sauces, startup success stories, Naagin brand story, Indian chillies, sauce with Indian flavors, food startups India, Abhishek Bachchan investment, 360ONE Asset funding, hot sauce India export, urban food brands, quirky food branding, premium Indian condiments

Naagin: How 3 Friends Built India’s Hottest Sauce Startup

Manya Maheshwari

3 min
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Small Business

Garuda Streetwear Brand

Garuda SS: Fusing Streetwear and Indian Identity with Bold Authenticity

Tejasvi Kasana

4 min
home design, interior design, Avadzine, augmented reality, virtual reality, AI in design,

Avadzine is Revolutionizing Home Design with Technology-Driven Creativity

Om Singh

4 min
rural entrepreneurship, women entrepreneurs, Goa dairy industry, local brands, sustainable business,

How a Small Dairy Farm is Making Big Strides in Goa’s Market

Vasundhra Tewari

4 min
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Ascendants
Stories of Rising India.
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